Mobile Strategy

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Mobile Strategy

A collection of news, articles and other featured content about Mobile Strategy.

As the department store chain looks to recapture its former glory, CEO Jeff Gennette has instituted five key strategic initiatives to guide its turnaround. Learn what they are and how they are helping Macy’s pick itself up by its bootstraps.

Explore how retailers are revolutionizing the point of sale to transform the store and meet the desires of today’s shopper.

The most successful retailers are embracing cutting-edge technology to transform the in-store experience and leveraging the capabilities of social commerce platforms. These four innovative trends are making a big impact.

The increasingly popular payment platform is a hit with millennials and Gen Z and will help the retailer greater connect with the vital demographic. Learn the details of the new mobile payment option.

Smartphone usage is so high because of years of exposure, education, and support. It’s going to take a similar amount of effort for more consumers to become aware of in-store mobile shopping. How can retailers raise more awareness?

If done correctly, an engaging customer-to-retailer relationship will foster customer lifetime value and, ultimately, help businesses stay relevant in the digital age. Here are reasons why messaging apps are necessary for curating the right relationship.

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