Mobile Strategy

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Mobile Strategy

A collection of news, articles and other featured content about Mobile Strategy.

Outdoor retailer L.L.Bean will deploy new customer engagement solutions and a microservices-based SaaS platform to anticipate and adapt to future retail requirements. Get the details.

Starbucks’ licensing deal will give global franchise holders access to Starbucks’ mobile app and lead to the creation of an end-to-end digital platform. Find out more on what the retailer’s equity stake in Brightloom will mean.

The pure-play’s mobile-first approach and dedication to cutting-edge technological innovation has led to a host of awards this year including being named best retail app. Find out what sets its mobile app apart.

The retailer’s 15 million loyalty members can now take beauty into their own hands with new tools that make it easy to achieve professional quality care at home. Find out more about the newly launched app and how it advances the Sally Beauty’s ongoing digital transformation.

With the back-to-school season set to kick off retailers can expect a modest gain in sales compared to last year. However they can see a big boost in revenue by catering to last minute shoppers who typically spend twice as much as early season purchasers.

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