In-the-Moment Promos From Things Remembered

Retailers are leveraging location-based marketing to communicate with shoppers when they are poised to make a purchase. By being able to send relevant messaging to customers based on season and location savvy retailers are able to bolster foot traffic while simulatniously increasing conversions.  
At RetailTechCon 2015, Ken Weiss director of direct marketing at Things Remembered will share how his team used e-mail, social media and shopping mall portals during the 2015 Valentine's Day shopping season to grow sales.

Weiss is a brand and e-commerce strategist with more than 20 years of experience. Ken has worked on the client side and agency side for some of America’s best-known brands including Progressive, Ford, Moen, Bayer, Dirt Devil, Hoover, OfficeMax and Little Tikes. Weiss is the author of the books “Slightware – The Next Great Threat to Brands,” which investigates the impact of technology on marketing, and the recently published “Friends with Features and Benefits – A Marketer’s Guide to Scoring with Social Media.”

The 2015 RetailTechCon will be held March 25-27, at the Hyatt Regency, Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a golf outing. For more information, to view the full agenda, or to register for the event click here.
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