Josh Blacksmith, senior director, global consumer relationships and engagement at Kimberly-Clark, will share insight into another type of reimagination — this one focusing on placing the consumer at the center. Whether through merchandising, marketing or fulfillment, today’s CPGs and retailers must consider the end user in every step they take.
Blacksmith will close out Analytics Unite with details on Kimberly-Clark’s digital transformation journey, including how its “fail fast” mentality has allowed it to pinpoint winning strategies and technologies — and scale them at speed around the globe.
Blacksmith has more than two decades of integrated marketing, digital transformation, and brand-building experience. He’s a passionate proponent of leveraging the sophisticated activation of data, technology, and creativity to help the company’s brands deepen their consumer relationships. As part of his role, he partners with Kimberly-Clark’s global, regional and local marketing teams to build and scale best practices in digital execution while accelerating transformation and disruption throughout its omnichannel data-driven marketing efforts.
Schug and Blacksmith join such leaders as David Dittman, VP and chief analytics officer at P&G, Cameron Davies, chief data officer of Yum Brands; and Mohit Das, VP of commercial analytics at Kellogg’s at Analytics Unite.
This article first appeared on the site of sister publication CGT.