Mondelēz’s Bob Schug & Kimberly-Clark’s Josh Blacksmith Join Analytics Unite 2022


Executives from two of today’s leading consumer goods companies have joined the expanding speaker lineup for Analytics Unite: The Summit for Retail and Consumer Goods Brands.

Held June 21-23 at the Drake Hotel in Chicago, Analytics Unite is digging into the tactics and trends that retailers and CGs can use to Accelerate Growth, Talent, and Innovation in order to meet the shifting needs of today’s new consumers and gain a competitive edge.  

Learn more about the speakers, check out the full agenda, and register now to be part of the event!

Bob Schug headshot
Bob Schug

Bob Schug, VP at Mondelēz International, will take the stage for a look into how the snack giant is reimagining its supply chain to meet some of today’s myriad challenges.

The supply chain crisis and its ramifications have exposed the deep vulnerabilities of many retail and consumer goods supply chains, but they’ve also provided nimble companies with an opportunity to do things differently. Schug will share how Mondelēz is taking steps to not only accelerate its performance to meet consumer demand, but also to be a better trading partner.

As the leader for Mondelēz’s digital services in its global supply chain, Schug is tasked with driving digital transformation efforts across operations in more 100 countries. He also previously held leadership roles at Ecolab, Procter & Gamble, and the U.S. Army.

Josh Blacksmith headshot
Josh Blacksmith

Josh Blacksmith, senior director, global consumer relationships and engagement at Kimberly-Clark, will share insight into another type of reimagination — this one focusing on placing the consumer at the center. Whether through merchandising, marketing or fulfillment, today’s CPGs and retailers must consider the end user in every step they take.

Blacksmith will close out Analytics Unite with details on Kimberly-Clark’s digital transformation journey, including how its “fail fast” mentality has allowed it to pinpoint winning strategies and technologies — and scale them at speed around the globe.

Blacksmith has more than two decades of integrated marketing, digital transformation, and brand-building experience. He’s a passionate proponent of leveraging the sophisticated activation of data, technology, and creativity to help the company’s brands deepen their consumer relationships. As part of his role, he partners with Kimberly-Clark’s global, regional and local marketing teams to build and scale best practices in digital execution while accelerating transformation and disruption throughout its omnichannel data-driven marketing efforts.

Schug and Blacksmith join such leaders as David Dittman, VP and chief analytics officer at P&G, Cameron Davies, chief data officer of Yum Brands; and Mohit Das, VP of commercial analytics at Kellogg’s at Analytics Unite.

This article first appeared on the site of sister publication CGT. 

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