National Retail Federation and Ascential PLC Form Global Partnership

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National Retail Federation and Ascential PLC Form Global Partnership


The National Retail Federation and Ascential PLC, parent company of the World Retail Congress, announced a global partnership. The partnership will leverage the strengths of each group to help continue to provide their shared audiences with insight, networking opportunities, intelligence and more in the years ahead.

“By bringing together the brainpower and credibility of NRF and the World Retail Congress, we ensure that the global retail community will have continued access to first-rate events and thought leadership about the transformation and future of retail,” NRF President and CEO Matthew Shay said. “With the WRC’s international acumen and NRF’s century-old U.S. leadership platform, we will continue to evolve to meet the needs of the modern-day retailer around the world.”

Between NRF’s Retail’s Big Show and and Ascential’s annual World Retail Congress, the two organizations host the premiere retail forums each year. The announcement was made on stage by Shay and WRC Chairman Ian McGarrigle at Ascential’s Retail Congress Asia-Pacific conference in Hong Kong.

"This is a very special partnership which recognizes the great relationship the World Retail Congress has built up with the National Retail Federation,” McGarrigle said. “As the world's biggest retail trade association, they will be an invaluable help in continuing to ensure that the Congress reflects the key issues and topics that are at the forefront of all retail leaders' minds.”

The partnership is supported at the highest levels of both organizations.

“As the industry continues to change, there is so much to learn from our colleagues and innovators around the globe,” said Macy’s Executive Chairman Terry Lundgren, who is chairman of the NRF Board of Directors. “It makes perfect sense for two organizations seeking to serve the same industry and facing the same challenges to collaborate and not work independent of one another. This is the right opportunity at the right time.”

“We're delighted to announce a global partnership between Ascential PLC and the National Retail Federation,” Ascential CEO Duncan Painter said. “The collaboration of our organizations has the express purpose of furthering global connections and knowledge sharing that support this dynamic industry as leaders continue to navigate the extraordinary changes and opportunities posed by the digital revolution.”