Neiman Marcus and Visa Get Personal with Mobile

Neiman Marcus has partnered with Visa to test a mobile program that connects shoppers to real-time offers from the national retailer. The new program, nmbuzz, delivers offers, up-to-the-minute fashion news from Neiman Marcus experts, and insider updates on sneak previews and designer appearances directly to the mobile phones of Neiman Marcus customers who enroll with their eligible Visa account.
"At Neiman Marcus we always strive to exceed our customers' expectations," said Wanda Gierhard, CMO for Neiman Marcus Group Services. "This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer."
To enroll, customers visit the nmbuzz website and enroll with an eligible Visa account and mobile phone number. Then, when the Visa account is used, shoppers will receive information via SMS text messages from nmbuzz up to two times per week. For example, after using the enrolled Visa card to make a purchase at a merchant near a local Neiman Marcus store, a shopper could receive information on an upcoming Neiman Marcus beauty event that features a gift with purchase.
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