NetSuite Boosts its Omnichannel Commerce Solutions with Bronto Software Acquisition

NetSuite Inc., a provider of cloud-based financials/ERP and omnichannel commerce software suites, has acquired Bronto Software Inc., a cloud-based commerce marketing company for approximately $200 million. 
The acquisition brings together two cloud-based omnichannel commerce and marketing automation solutions. Bronto Software provides a commerce marketing automation platform used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes. NetSuite SuiteCommerce is a cloud-based omnichannel commerce platform, with thousands of brands leveraging the platform to drive their commerce strategies across point-of-sale, ecommerce and call center.
“With the completion of this acquisition, the industry’s leading commerce marketing system has been combined with the world’s number one cloud-based omnichannel commerce platform, bringing transformational power to businesses,” said Andy Lloyd, General Manager of Commerce Products at NetSuite. “Together, this technology can help brands to deliver relevant and consistent digital commerce experiences throughout the customer journey.”
“We’re thrilled to officially join the NetSuite team and we’re already hard at work bringing Bronto’s industry leading commerce marketing capabilities to NetSuite’s commerce solutions,” said Joe Colopy, Bronto Software CEO. “With a combined Bronto and NetSuite solution, businesses now have a single platform to better engage with their customers, drive repeat purchases and build lifelong loyalty.”
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