New IBM Watson Offering Sets Out to Transform Customer Care
To meet growing consumer demand for fast customers service and simple interactions, IBM Watson has partnered with LivePerson, a provider of cloud mobile and online business messaging solutions, to develop LiveEngage with Watson. The technology combines Watson’s Virtual Agent technology with LivePerson’s LiveEngage platform in a global, enterprise-scale, out-of-the-box integration of bots and AI with human agents.
With LiveEngage with Watson, retailers can quickly and easily deploy conversational bots that get smarter with each interaction and lets consumers message those brands from their smartphone, via the retailer's app, SMS, Facebook Messenger, or website.
The customer care sector has lagged behind consumers in terms of technology adoption, still requiring most interactions to be conducted by analog voice call. In fact, customers make more than 270 billion phone calls to customer support lines each year.
This legacy approach has not kept pace with the consumer move to smartphones and messaging apps, now the dominant way consumers communicate digitally. Forrester’s 2017 Customer Service Trends report revealed that “customers of all ages are moving away from using the phone to using self-service — web and mobile self-service, communities, virtual agents, automated chat dialogs, or chatbots — as a first point of contact with a company” and, according to Dimension Data, while there has been a 12 percent decline in phone volume, there has been growth in every digital channel.
LiveEngage with Watson allows consumers to message large brands from their smartphones and instantly get answers from AI-powered bots, with human care representatives brought in seamlessly, in real-time, if a bot is not able to resolve an issue satisfactorily.
The move will help enable millions of consumers to avoid the frustrating experience of legacy, voice-based customer support, which requires them to dial an 800 number, wait on hold, then talk to an agent, and often multiple agents over multiple phone calls.
LiveEngage with Watson gives retailers the ability to customize bots based on their own unique corpuses of data – from product manuals to customer service guidelines – creating a personalized interaction that can be up and running as quickly as in a few days. These bots can be informational, personalized, and transactional - quickly addressing the most commonly raised customer service issues such as taking bill payments and finding contact information - while bringing in human expertise when necessary to drive effective customer engagement.
“LiveEngage with Watson is designed to meet the needs of today’s ‘always on’ consumers and deliver the sort of timely, high quality brand experience that they expect,” says David Kenny, senior vice president, IBM Watson and Cloud Platform. “By combing the power of IBM Watson and LivePerson’s LiveEngage platform, we are accelerating customer service as we know it today by leaps and bounds. This is yet another powerful example of how cognitive technologies like Watson are helping professionals improve and enhance how they interact with customers.”
As business decisions continue to be made with the help of AI, customer care will be no different. IBM Global Business Services, the company’s consulting unit, is providing a set of strategy and implementation services to help companies integrate LiveEngage with Watson as part of their broader business transformation. By building experiences that learn, and adapt, into core processes, companies can deliver better engagement with customers. Together with LivePerson, IBM will operate a Cognitive Care Center of Excellence to enable brands to drive this change at scale.
As part of IBM’s strategy to accelerate the growth of cognitive computing, Watson is open to the world, allowing a growing community of developers, students, entrepreneurs, and tech enthusiasts to easily tap into the most advanced and diverse cognitive computing platform available today. Watson solutions are being built, used, and deployed in more than 45 countries and across 20 different industries.