Australian, podiatrist-founded women's footwear brand, FRANKIE4, has just opened its first permanent retail store at the Bellevue Collection, located outside of Seattle, WA., further amplifying a presence in North America. This will be a permanent location following the success of its Bellevue Square pop-up location last Spring and Summer.
Since its inception in 2010 by podiatrist Caroline McCulloch, the Australian footwear brand has amassed 100K 5-star reviews, proving that customers' testimonies are intrinsically linked to a brand's global success. Frankie4 has also recently launched key US wholesale partnerships with Nordstrom and J.Jill.
Frankie4's Seattle store is designed by JPC Architects. Australian design nods within the 1,844 sq ft retail space include curated coffee tables books by renowned Australian photographer, Kara Rosenlund. The store's clean, modern interior combined with plenty of live plants and greenery is part of the brand's design concept globally.
"We spend a lot of time educating our team on the materials we use, why we use them, what are common foot pathologies that women will come into store with, and how our shoes can really change a woman's life,” said Frankie4's Group CEO Hilary McMillan. “Most women consider some kind of pain in their feet to be ‘normal.’ Heel pain (plantar fasciitis) is extremely common in women and can be debilitating. Frankie4 exists because living with painful feet is not 'normal' and making the change to good-for-you, supportive footwear is a simple solution for so many. Our footwear has helped hundreds of thousands of women, and we look forward to helping many more women in our flagship U.S. store.”
As with all Frankie4 retail stores globally (there are currently 9 in Australia), the Bellevue store will offer expert fittings to all customers to provide a truly customized experience. "Our team has the tools to help women find the perfect fit for them. With most of our styles including our Sole Saver Pack, this enables us to adjust the fitting of the shoes then and there to accommodate different foot types. Whether wide, narrow, bunioned or somewhere in between, our Sole Saver Pack is a genius tool included with most of our enclosed styles when purchasing online as well," notes McMillan.