Nordstrom Restructures Leadership, Simplifies Operational Oversight

Liz Dominguez
Managing Editor
Liz Dominguez profile picture
Nordstrom storefront

Nordstrom is introducing two new roles, chief customer officer and chief stores officer, to focus on centralizing consumer strategy under one leader, as well as consolidating store operations across Nordstrom and Nordstrom Rack. 

Ken Worzel and Jamie Nordstrom will take on the respective roles. 

The strategy to simplify operational oversight aligns with the company's Closer to You strategy, which focuses on delivering a more convenient and interconnected consumer experience across its stores and digital platforms.

[Read More: Nordstrom Strikes a Deal With ASOS to Bring Topshop Back to U.S. Stores]

As chief customer officer, Worzel will be responsible for the company's customer strategy across all touchpoints, overseeing the Nordstrom’s digital platforms, including e-commerce, digital operations, marketing, credit, and the Nordy Club loyalty program. Since 2019, Worzel has served as chief operating officer. He will continue to report to Erik Nordstrom, Nordstrom, Inc. CEO. 

Worzel previously served as executive vice president, strategy and development, and chief digital officer of Nordstrom. He has overseen significant growth of Nordstrom's digital businesses, which increased to 42% of total sales in fiscal year 2021, according to the company, and launched the company's Closer to You strategy. 

Jamie Nordstrom’s chief stores officer responsibilities are an expansion of his current role as president of Nordstrom role, a position he’s held since 2014. He will oversee operations strategy and execution for Nordstrom Rack, focusing on aligning the company's store experience and operational execution with its merchandising and supply chain functions. He will report to Pete Nordstrom.  

Jamie Nordstrom previously held leadership positions across several areas of the business, including merchandising, store operations,, and 

"This new leadership structure is reflective of a natural evolution that comes directly from our focus to serve customers better across all channels and banners." said Erik Nordstrom. "It also leverages the experience of two very talented leaders, Ken Worzel and Jamie Nordstrom."


Additionally, the company announced two retirements: Scott Meden, chief marketing officer, and Geevy S.K. Thomas, president of Nordstrom Rack.

The company stated that in his 37-year career at Nordstrom, Meden drove meaningful growth and value creation as general merchandising manager of shoes, president of Nordstrom Rack and, most recently, as CMO. 

In addition, Nordstrom recognized Thomas’ contributions to the company during his 39-year tenure, which includes overseeing the growth of Nordstrom Rack's sales from approximately $1.4 billion to $4.8 billion.  

[During NRF’s Big Show this year, Nordstrom’s president and chief brand officer Pete Nordstrom took to the main stage to provide an update on the iconic department store’s latest merchandising efforts.]

"We want to thank Scott and Geevy for their tremendous contributions to our company, our employees and our customers," said Pete Nordstrom, president and chief brand officer of Nordstrom, Inc. "Scott has been a selfless leader who always put our customers and our people at the center of everything we do. Geevy has been a dynamic force and helped create the close-knit culture for which Nordstrom is known.”

Pete Nordstrom also stated that few leaders have made “such a meaningful impact on so many distinct aspects of our business,” adding that Nordstrom is a better company due to their leadership.  

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