Parkland Stores: Harnessing the Power of Big Data to Deliver Innovation in Retail
Date: Wednesday, Dec 2nd at 11:00 AM ET
How can retailers harness the power of big data to drive customer loyalty and improve business outcomes? Join us for a webinar that will dive into how today’s leading retailers are bringing together siloed data, navigating organizational challenges, and turning insights into innovation. Ian White, SVP Marketing & Innovation for Parkland, will discuss how their organization has created a data platform that is revolutionizing their marketing and customer engagement strategy. Scott Langdoc, AWS Global Lead – Grocery, Drug, & Convenience Retailing, will share insights on how forward thinking retailers are tapping into sales, inventory, and real-time customer data to help transform operations. You’ll come away with practical strategies for leveraging customer intelligence to deliver innovative and personalized retail experiences.