Parkland Stores: Harnessing the Power of Big Data to Deliver Innovation in Retail
How can retailers harness the power of big data to drive customer loyalty and improve business outcomes? Join us for a webinar that will dive into how today’s leading retailers are bringing together siloed data, navigating organizational challenges, and turning insights into innovation. Ian White, SVP Marketing & Innovation for Parkland, will discuss how their organization has created a data platform that is revolutionizing their marketing and customer engagement strategy. Scott Langdoc, AWS Global Lead – Grocery, Drug, & Convenience Retailing, will share insights on how forward thinking retailers are tapping into sales, inventory, and real-time customer data to help transform operations. You’ll come away with practical strategies for leveraging customer intelligence to deliver innovative and personalized retail experiences.