Personalization

First Look: Petco’s New NYC Flagship
New York City’s latest flagship includes a stylish salon, state-of-the-art gourmet kitchen, and the feel of an open-air farmer's market. Get a look inside.
Why Does In-Session Personalization Matter in Retail?
Today’s shopper expects to see results that speak to them, which is why showing them your brand understands their needs is so important and will send them down the right path. Enter the age of search personalization.

Tech Transformation Videos
Tech Transformation Video: How Yesway Is Redefining Loyalty With Automation
Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.
Tech Transformation Podcasts
Tech Transformation Podcast: Inside Yesway’s New Loyalty Program With Darrin Samaha
Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.
Inventory Management
Lowe’s ‘Perpetual Productivity Improvement’ Initiative To Result in End-to-End Transformation
Marvin Ellison, president and CEO of Lowe’s, shared details of the company's strategic approach during the company’s recent call with investors.
Personalization
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
Mobile Apps
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program
Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
Big Data
Yesway and Materne Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.
Point of Sale
Whole Foods Rolls Out Palm-Reading Payment Options at Select Denver Stores
Whole Foods Markets in the greater Denver area will soon be taking contactless payments to another level, offering shoppers the option to purchase groceries with just the palm of their hands. Get the details.
Customer Experience
Ulta's Melissa Berscheid on Mapping Out Your CX Strategy to Elevate Impact
Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.
Loyalty Programs
Hottest Retail Loyalty Plans of 2023
We’re shining a light on unique loyalty approaches, alongside more established efforts that didn’t make the list last time around.
Social Networking
Why a U.S. TikTok Pullback Could Hurt the Retail and Consumer Goods Business
Whether a ban, pullback, or imposed restrictions, changes to TikTok’s availability could spell trouble for brands who are relying on social commerce more than ever. Learn about the potential repercussions.
Personalization
Panera Powers Up Personalization Efforts With New Loyalty and Contactless Payment Options
Panera is set to roll out revamped loyalty identification tech and contactless payments at select stores. Get the details.
Personalization
Petco Strides Towards Personalization Goals with New Customer Experience Platform
In a new personalization effort, Petco has invested in a new system aimed at customizing key marketing touchpoints across the shopping journey.

A collection of news, articles and other featured content about Personalization.