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Personalization

A collection of news, articles and other featured content about Personalization.

Salesforce Releases Digital 360 to Personalize Customer Experiences

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

As Digital Sales Skyrocket, Kroger Gives VIP Treatment to Everyone

While Kroger is seeing triple-digit growth in home delivery, shoppers continue to flock toward click-and-collect fulfillment because of the flexibility it offers. See how its navigating today's new customer to capture loyalty.  

Learn how dynamic pressure mapping tech will give Fleet Feet the ability to offer personalized product service including insoles and more.

These times call for flexibility, adaptation and rethinking what it means to serve your customers. Here are four core things that all retailers can do.

Retail leaders urgently need to get closer to their customers and understand their changing needs in real-time. Successful sellers are accelerating digital e-commerce transformations, enabling hyper-personalized omnichannel experiences and reimagining the in-store experience.

Neiman Marcus has reimagined its Fall Book campaign into a digital experience.

Digital grocery demand is surging and grocery retailers must tackle this monumental shift in consumer behavior now to keep up with peaks and improve margins. Learn how artificial intelligence and machine learning can make all the difference and help grocers master their e-commerce grocery strategy.

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.

Retailers and organizations have a unique opportunity to create a digital experience where the consumer feels known and valued based on contextual information like user activity and shopping patterns

REGISTER HERE! Date: September 1st at 2:00 PM EDT Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before.

The back-to-school buying season is here, and both parents and retailers are preparing for an unprecedented, unpredictable event that won’t look anything like the sales of the past. To successfully connect with customers, retailers will have to dig deeper into a few key trends.

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