Personalization

CVS/pharmacy's new mobile application allows its customers to create customized shopping lists and refill their prescriptions from personalized Rx histories.

POS is a critical component in store-system evolution because it is the platform on which the entire ecosystem is based. Find out in this brief how leading retailers are rethinking the role of POS in store systems.

Retailers extend e-commerce platforms into mobile and social media

Macy’s and Bloomingdale’s have optimized shoppers’ ability to use any smartphone to navigate their e-commerce sites, and are piloting the use of the Shopkick location-based application at 150 stores in major metropolitan markets.

By using multiple criteria to target its core customers, CBS Interactive/CBS Sports was able to increase sales conversion rates from its average of 5%-plus to over 20%.

Sophisticated databases and analytical tools have become mainstream retail weapons to help retailers make smarter decisions.

Borders Group plans to combat declining sales by taking advantage of the data it has collected about its nearly 40 million-member loyalty program, using segmentation, personalization and more targeted offers to increase customer engagement and help manage its discounting.

Saying 'sales killers' such as "Walkaway Wanda" and "Smartphone Steve" are costing retailers $250 billion per year in lost sales, the ArrestSalesKillers.org site offers tools to create an "All-Channel Assault" to strengthen the relationship between consumers and retail brands.

Target shoppers can create customized views and deal alerts to learn when their favorite items are on sale with My TargetWeekly, the new customizable version of Target's online weekly ad.