Smaller markets must improve in-store systems and supply chain integration to maintain sales amidst socially-distant shopping behaviors and eGrocery growth. To meet these needs, stores can use a retail extension terminal to bring the supply chain closer to the customer.
Modularity can play a critical role in developing a seamless customer journey. A platform-based approach offers flexibility and allows retailers to scale or upgrade their technology solutions as needed to easily adapt to change.
Shopping must stimulate the reward system in the brain from the initial contact with the salesperson and in-store environment to the goods themselves to spending money. Treating oneself to something must be more fun than waiting for a future delivery.