Poshmark Streamlines App Navigation
Social marketplace Poshmark has launched six in-app user experiences to make it easier for customers to shop by category. "Posh Markets," a drop-down menu of six in-app user experiences will help guide members to categories of women's, men's, kids', boutiques, plus-size and luxury apparel. Users can easily switch between Markets, transforming every screen — from the feed to showrooms to parties — to the Market of the user's choice.
With over 75 million items available on Poshmark, the move seeks to simplify members' shopping experience. The new experience also allows the company to continue scaling the platform further, providing the opportunity for new Posh Market additions in the future.
"The launch of Posh Markets positions us for massive growth, allowing social commerce to penetrate all areas of e-commerce, taking on an even greater segment of the industry," said Manish Chandra, founder & CEO of Poshmark. "Posh Markets takes social shopping to a new level, building community-driven merchandising engines around consumers' style and interests — further scaling social commerce to all major fashion categories, unlike anything available in today's retail landscape."
By combining social and commerce, Poshmark has created a social shopping and selling experience where its community spends approximately 25 minutes per day in the app, opening it seven to nine times. Subsequently, the community uploads over $100 million of inventory to the platform each week and shares 14 million items daily, resulting in a sale made every second and packages shipped to 30,000 zip codes, covering more than 70 percent of the U.S.