Kerslake joined prAna as CEO in 2009 and engineered a strategy that enabled the brand to grow sales to $100 million in 2014, when Columbia Sportswear Company acquired the brand. Since then, prAna brand sales have grown nearly 50 percent, driven by a team and a culture that turned a promising activewear brand into a leader in lifestyle apparel and accessories centered around a commitment to sustainability, community and doing right.
Tim Boyle, Columbia Sportswear Company’s CEO, said, “Scott has led prAna through a tremendous period of growth and created a solid brand platform and a strong team with tremendous potential. In addition, he has been an active member and positive influence within Columbia’s corporate leadership team. All of us at Columbia have benefited from the opportunity to work alongside Scott for the past three years and have great confidence that he will also be successful in his next endeavor.”
Outgoing prAna CEO Kerslake said, “Leading the prAna brand for the past eight years, becoming a part of Columbia Sportswear Company’s family of brands, and serving as a member of Columbia’s leadership team have all been true highlights of my career. I have great confidence that prAna’s brand promise will continue to resonate with the growing number of conscious consumers around the world, and am proud of prAna’s strong, dedicated team that, every day, personifies and humanizes the prAna brand.
“As the search for my successor is conducted, prAna will be in the capable hands of CFO Mike Pogue and vice president of marketing Nancy Dynan, who will assume interim leadership responsibilities at our Carlsbad, CA headquarters, reporting to Doug Morse, Columbia’s senior vice president of emerging brands & APAC. I wish the prAna team and the entire Columbia Sportswear Company family continued success.”