PROJECT and MRket Open This Sunday at Javits

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PROJECT and MRket Open This Sunday at Javits

Fresh off New York Fashion Week: Men's, the S/S '18 season of PROJECT and MRket will open on Sun., July 16, and run until Tues., July 18, bringing a distinct approach to fashion trends in the marketplace. On-the-cusp men's wear designers, legendary brands and designer collections will be shown alongside live model presentations and returning partners Parsons School of Design and Fashion Snoops. The three-day event will be held at Jacob Javits Center.

PROJECT and MRket will provide an intimate buying experience balancing both the contemporary men's wear offering with a sophisticated U.S. and international assortment of tailored sportswear and accessories. Within both shows, neighborhoods are carefully curated which enables retailers and buyers to successfully merchandise and accessorize their product assortment.

"New York Men's Fashion is truly coming into its own. With NYFW:Men's wrapping up, it has been exciting to witness the strong talent here in the American menswear industry and inspiring collections and trends presented for the SS18 season," says Tommy Fazio, president of fashion, UBM Fashion. "It is more important than ever to continue to unify the menswear community. Having PROJECT NY and MRket under one roof offers retailers an unparalleled experience to shop an array of talented designers and brands bringing the strongest selection to their stores."

At this season's New York Men's Day, PROJECT previewed five designer collections from notable men's wear brands from within The TENTS including M. Singer, Thaddeus O'Neil, WRK, Michael Bastian, and Faherty on Mon., July 10 at Dune Studios. As a continuation of this program, full looks will be featured on the show floor from the participating designers. Additional brands presented within The TENTS will include; Frame Denim, Vilebrequin, CLOSED, and more.

MRket offers an introspective look into the trends of the marketplace allowing buyers to shop what's next in the menswear lifestyle category presenting new and emerging designers for men. Showcasing brands include Jean Lorent, Stolen Riches, STANTT, and Avenue 33.

PROJECT continues to support and foster emerging designers through its ongoing partnership with Parsons School of Design. The "Next In Class" program is a unique opportunity for emerging designers as it provides a platform for recent Parsons BFA graduates, arming them with the educational experience and exposure to break into the marketplace.

This July, four men's wear and dual-gender designers Yuner Shao, Rika Konishi, Alexa Chia and Qiongxin Kou will present their collections in the program. 

President of men's Erik Ulin says, "UBM Fashion continues to challenge itself to offering a 360 experience for venders and buyers; each season we are able to present something new, whether it is expanded neighborhoods like BLUE that match the demand for denim in the marketplace, exposure to coveted menswear brands, or education tools such as P1V0T which offers tech-based solutions for the entire process, from design to sell-through."

Additional highlights of the show include:

Live Presentations will take place on Mon., July 17, on the floor and will feature the following line up:

10:00am | Vilebrequin
11:15am | Jack Victor
1:00pm | Vince
2:00pm | [email protected]
4:00pm | MOVE

PROJECT Sole layers in key men's footwear brands with a refresh on assortment each season. Merchandised through the show floor include debut brands; Carlos Santos Shoes, Hunter Boot, Coxx Borba, and Robert Talbot alongside menswear staples; Trickers, Sanders, Paraboot, and Trask.

UBM Fashion continues to promote educational initiatives integrating its partnership with Fashion Snoops into Shop the Floor. Fashion Snoops will display the largest seasonal trends and must-have buyers pick's on the Trend & Buyers Guides section of MR Magazine and UBM Fashion's fashion director, Tommy Fazio will be tapping these trends to curate head-to-toe looks pulling product live from the show floor; and sharing on social media channels.

The #BloggerProject presented by Marcus Troy is a curated content experience that bridges the gap between digital influencers and brands. Live content is shot directly from the show floor connecting brands with the top menswear influencers. Show-goers can head over to the Blogger Lounge on any day and get a picture taken by Naskademini in the photo studio. 

The shows along with curated neighborhoods and distinctly merchandised sections including The TENTS, Vanguards Gallery and PROJECT Sole will boast a significant roster of influential brands that represent the outlook of the upcoming season. A complete brand list is viewable and for a full schedule of events, announcement of new additions to the #BloggerPROJECT and other initiatives, please click here.

Cadillac returns for the fifth season as the official partner of PROJECT New York providing VIP retailers and media with car service to and from the show.

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