Pursuit of a Predictive Future

Press enter to search
Close search
Open Menu

Pursuit of a Predictive Future

By Tim Denman - 04/11/2016
When it comes to the true value of analytics, predictive analytics is one area that can provide immense benefits beyond traditional analytical reporting. It is one thing to be able to report on what has happened and what is currently happening — it is quite another to be able to predict what is going to happen.
 
At the 2016 Retail and Consumer Goods Analytics Summit (RCAS), Kyle Wierenga, manager, advanced analytics, Costco Wholesale, will discuss the maturation from descriptive to predictive to prescriptive analytics and share strategies for building advanced capabilities. He will also explore the wins, impacts and value predictive analytics provide and how to build an advanced analytics team.
 
Wierenga conceived, built and leads the team responsible for inventing and building powerful data analysis programs on the multiple systems that support all areas of  business. He has built or overseen the development of many complex models including retention models, attrition models, customer-value based segmentation, web-traffic models, inventory forecast models, workforce optimization models, and market penetration models. He has also built and sold a proprietary text analytics sentiment analysis engine that beat industry standards for both performance and sentiment accuracy. Prior to working in retail, Wierenga worked in the banking software and healthcare industries.

The 2016 Retail and Consumer Goods Analytics Summit will be held May 4-6 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.