Ralph Lauren Embraces Runway to Retail

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Ralph Lauren Embraces Runway to Retail

Ralph Lauren Corporation joined the ranks of several forward-thinking fashion brands on Sept. 14 when it debuted its runway-to-retail concept at New York Fashion Week celebrating the Ralph Lauren Women's September Collection. In a true New York moment, this season's fashion show took over an entire city block and offered every look shown in real time to customers.

A new chapter in Ralph Lauren's almost 50-year history began with this shopping experience.

"Today, for the first time ever, I am proud to share with you my new women's collection right off the runway and into your lives. For me, this is the ultimate expression of luxury - offering you every look, every accessory, every handmade detail immediately in my flagship stores around the world and online," said Ralph Lauren.

Using iconic and energetic Madison Avenue as its backdrop, the event took place directly outside the 888 Ralph Lauren Collection flagship store, creating a chic and elegant environment that captured Ralph Lauren's ongoing romance with the city and the women there who inspire him.

"From the very beginning I've always designed with you in mind. You are changing the way you live and the way you want to shop, and we are changing with you and for you," Lauren said.

This dynamic evolution of a fashion show affirms Ralph Lauren's commitment to his consumer, allowing her to wear what she falls in love with the moment she sees it. Known as a leader in world-class retailing, the company is creating for the customer a fully immersive showcase, following models directly from the runway into the store.

The full breadth of Ralph Lauren's impeccable luxury, craftsmanship and detail is woven into the collection, which honors the brand's deep heritage through a refined yet unexpected lens.

The sidewalk spectacular was streamed live on global social media platforms Facebook, Youku, Line and Kakao, presenting the collection, including accessories, in its entirety to be seen around the world.

Items were made immediately available as the fashion show concluded on RalphLauren.com and in worldwide flagship stores including Beverly Hills, Chicago, Boston, Dallas, Bal Harbour and Costa Mesa, Calif., in the United States; Prince's Building in Hong Kong; Omotesando in Tokyo; New Bond Street in London; Tretyakovsky in Moscow; and Ralph Lauren's Paris store at Montaigne. Top retail partners include Bergdorf Goodman, Saks Fifth Avenue, Mytheresa.com and Mercury.