Retailers have a unique opportunity to shoot for the moon and re-engineer their businesses after coronavirus.

Store associates have become heroes by supplying essential items during the pandemic. Now, as stores reopen, retailers need to live up to the high bar set by their frontline workers. Retail matters today like never before.

Will stores be able to sell spring inventory when they fully open? Unfortunately, no, and, moreover, surplus inventory will have long-lasting effects.

The urgent question among retailers today is, who’s doing it right? Fortunately, best practices for responding to the pandemic are emerging. Here’s a smart, targeted list.