Digital transformation and the store of the future are impossible without advanced data networks. Fortunately, the rollout of 5G will be a gamechanger that supports the next generation of retail services and in-store innovations.

By taking a stand on social issues retailers risk alienating 30%-40% of their customers, so why do it? Because taking a stand adds a layer of meaning to a retailer’s brand image and deepens engagement with shoppers.

Whenever Iron Man gets into trouble he requests data-backed options from Jarvis. Jarvis is not a superhero. He is an advanced analytics engine, a futuristic example of real-world technology retailers can use to win their battles in the marketplace.