Read More on Back-to-School in 2020
- Meijer's Back-to-School Survey Reveals Safety is Biggest Consideration
- Bed Bath & Beyond Launches 'College From Home' Digital Destination
- Back-to-School in the Time of COVID: 3 Tips for Retailers
There’s no doubt this may be the strangest back-to-school season on record. As class supply lists hit parents’ inboxes, many are still debating if they will even send their children into the classroom this fall.
However, as the COVID-19 pandemic continues to threaten the normalcy of purchasing paper and pencils, there’s still time for retailers to ramp up their back-to-school promotions.
Retailers were 21% less likely to begin promotions in July in 2020, with more brands opting to push to August, according to a study fielded for RetailMeNot by Kelton: a Material company. Case in point, Kroger just kicked off its first Teachers and Honorary Teachers savings event. Teachers, school administrators and parents who shop on Wednesdays from August 5th through September 9th will receive an extra 10% on general merchandise, including school and craft supplies, toys, games, sporting goods, housewares, apparel and electronics.
"During these challenging and uncertain times, the enthusiasm for education that we've experienced from teachers, school administrators and parents alike has been uplifting,” said Valerie Jabbar, Kroger's group VP of merchandising. “We're thrilled to offer this exclusive discount to teachers and 'honorary teachers' across our family of stores as a way to show our gratitude for all they're doing for their students and our communities."