Sally Beauty Rolls Out BOPIS as Part of Digital Transformation, Appoints New CIO

Press enter to search
Close search
Open Menu

Sally Beauty Rolls Out BOPIS as Part of Digital Transformation, Appoints New CIO


Sally Beauty has launched buy-online-pickup-in-store (BOPIS) capabilities nationwide as part of its ongoing digital transformation. In addition, the retailer has made several leadership changes, including appointing a new CIO.

The BOPIS service rollout is in addition to curbside pick-up, mobile app ordering and e-commerce ship-from-store capabilities. By using BOPIS, customers can reserve online and pick up in-store.

"It's more important than ever for retailers like Sally Beauty to build a strong omnichannel presence," said president John Goss. "BOPIS is one of the ways Sally Beauty is working to connect customers' in-store and online experiences, by offering ways to shop that are comparable to big-box retailers, with the added benefit of accessibility." 

In addition to BOPIS, Sally Beauty offers mobile app ordering and ColorView technology for shoppers to virtually try items.

"Our customers have changed the way they shop and we are constantly looking for new ways to deliver on these needs," added Carolyne Guss, group vice president of Marketing. “ColorView allows customers to virtually try numerous products before they purchase. It can be found in select stores or on the Sally Beauty mobile app, which boasts over 1.3 million members.”

To deliver on education, Sally Beauty also recently launched DIY University by Sally Beauty as part of its ongoing digital transformation. This education initiative further supports the at-home DIYer with real-life, practical tools to inspire, educate and elevate their hair color, hair care and nail routines.

Senior Leadership Team Appointments

Sally Beauty Holdings has made a number of senior leadership team appointments, consistent with its prior succession planning.

Mary Beth Edwards has been appointed as senior vice president, chief information officer and chief transformation officer. Edwards served as group vice president, Global Sourcing of Sally Beauty Holdings since April 2019. Prior to joining the retailer, Edwards was vice president of Global Operations at Arrow Electronics from 2015 to 2019 and vice president, Operations ECS, Arrow Electronics from 2009 to 2015. She is a combat veteran officer of the U.S. Army and holds a Bachelor of Arts from Temple University.

Aaron Alt, CFO and president of Sally Beauty Supply, will be leaving the company, effective November 27, 2020, in order to pursue other opportunities. Marlo Cormier has been appointed as the new CFO. Cormier has been the SVP of Finance and chief accounting officer since joining the company in April 2020. Prior to joining the company, Cormier was the SVP, Corporate Finance and Chief Accounting Officer at Fossil Group, Inc. from 2013 to 2020 where her responsibilities included General Accounting, SEC Reporting, Financial Planning and Analysis, Tax and Treasury. Prior to Fossil Group, Cormier served in various executive roles at Callaway Golf from 2001 to 2013.

Additionally, John Goss has been appointed as senior vice president and president of Sally Beauty Supply. Goss brings over 30 years of retail experience to the role, having most recently served as group vice president and head of Stores and Operations for Sally Beauty Supply. His responsibilities included leading over 2,900 retail stores and supporting the operations team, and most recently he led the deployment of Ship-From-Store (SFS) and BOPIS across the Sally Beauty store network. Prior to joining the company in 2016, Mr. Goss served consecutively as vice president of Operations and then vice president of Transformation Management Office for Signet Jewelers. Goss has held various leadership roles at Zales Jeweler, T-Mobile, Gap Inc., and L Brands throughout his career.