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04/27/2021

Sally Beauty Taps AI to Strengthen Pricing Strategy

Jamie Grill-Goodman
Senior Editor
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Sally Beauty Holdings, Inc. is tapping artificial intelligence (AI) to power its pricing, promotion, markdown and competitive intelligence.

The retailer has partnered with Revionics LLC, an Aptos Company, to use Revionics’ intelligent pricing platform to enhance its pricing performance strategy. With support from Revionics’ AI-powered solutions, Sally Beauty Holdings can further optimize a pricing strategy that increases customer loyalty and supports value generation in a competitive and dynamic retail landscape.

Once deployed, the solution will help Sally Beauty Holdings offer competitive price levels to its customers while increasing revenue and profit performance, along with delivering more effective and better-targeted promotions in addition to profitable markdown plans that maximize sales, margins and sell-through.

The technology implementation with Revionics will empower Sally Beauty to achieve new levels of scalability and efficiency that continuously adapt to changing business needs, market conditions and consumer behaviors.

“At Sally Beauty Holdings, we’re always looking for ways to drive our business forward with proven solutions,” said Pamela Kohn, senior vice president, chief merchandising officer, Sally Beauty Holdings. “With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

“Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences,” said Pete Sinisgalli, Aptos CEO. “We are excited to work with Sally Beauty Holdings as it continues to create a modern and engaging experience for its customers — an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”