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10/11/2021

Sam’s Club Launches New Customer Experiences for the Holidays

Sam’s Club is rolling out several new experiences for the holidays, from ice skating to wine delivery.
Jamie Grill-Goodman
Senior Editor
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Sam’s Club is rolling out several new experiences for the holidays, from ice skating to wine delivery.

In five locations, The Walmart-owned retailer will host a Merry-ville in parking lots, where its club members can enjoy a holiday experience including an ice-skating rink with special performances, and more. The retailer will also launch its first-ever holiday preview catalog. Top gifts, décor and entertaining items will be mapped out in a 35-page collection that will be mailed out and posted on SamsClub.com in early October.

“Our membership has reached record levels, and our members are telling us it’s ‘game on’ this Christmas, maybe like never before,” said Tony Rogers, chief member officer, Sam’s Club. “Around here we say our members ‘expect something special,’ from us, and we will deliver with more events, an earlier start, more marketing support than ever, incredible items, and technology like Scan & Go that lets you skip the line and beat the crowds.”

Sam’s Club is also hosting a Scan & Go sweepstakes to promote the retail technology, where members can enter to win prizes like a $50,000 trip of a lifetime, a $30,000 mega-home theater make over, or a lifetime membership with a $20,000 Sam’s Club shopping spree.

[See also: Sam’s Club Progresses Its Scan & Go App]

The retailer is also collaborating with DRINKS to launch a direct to home wine delivery service – making it the first warehouse retailer with this capability in multiple states, it said. Sam’s Club members in 16 states will have access to the service, enabling them to order its private brand Member’s Mark wines on SamsClub.com and have them shipped directly to their doorsteps. Additional states and wines will be added to the service early next year.