Samsung’s Latest Mobile Device Could Be a Game Changer
Lines stretched around two city blocks. Security in full force. Media up and down the street. Was this a rock concert? A massive sporting event? Nope. It was the launch of Samsung’s highly anticipated Note 8 smartphone.
Samsung invited me to attend the event, and although I was happy to go, I wasn’t quite sure what to expect. I had seen similar spectacles on the news when Apple, Samsung or others made major product announcements, but I figured that the frequency new smartphones, tablets, PCs, etc. were released would produce a more subdued atmosphere. I was wrong.
I got there an hour before the doors opened at the Park Avenue Armory in the heart of New York City and took my place in the media line. I was a couple hundred feet from the entrance and thought I was going to be one of the last to enter the building, but as the crowd continued to grow behind me and wrap around the corner, it quickly became obvious that I had greatly underestimated the enormous interest in Samsung’s newest flagship smartphone.
Once the doors swung open, the massive crowd began to file into the venue and fill up the thousands of seats in front of two enormous floor the ceiling digital screens. Following a short promotional video on the device, DJ Koh, president of mobile communications business, Samsung Electronics, took his place in front of the digital set and introduced the crowd to Samsung’s latest mobile device.
The launch had an added layer of intrigue following the disaster that was the Note 7. As you will probably recall the Note 7 had a major flaw in its battery that caused a handful of devices to explode/burst into flames. The problem was such a phenomena that the phone was banned from commercial air travel and Samsung issued a recall of the device costing the company billions of dollars.
During his presentation, Koh addressed the problems with the Note 7 head on, promising that all the issues had been resolved and that Samsung had learned valuable lessons from the incident. A PR and financial nightmare the size of Note 7 could very well have buried the device, but the intense popularity of Samsung’s largest smartphone allowed the Note series to weather the storm.
“We appreciate the relentless passion of the Note community,” Koh said. “They’ve been a constant inspiration to us, and we designed the new Note for them. From the Infinity Display to the enhanced S Pen, to the powerful Dual Camera, Note 8 lets people do things they never thought were possible.”
At the launch event, Koh and the other Samsung execs that took the stage focused primarily on the consumer applications of the device but it is not hard to imagine the Note 8 in a retail environment. Its 6.3-inch screen bridges the gap between small portable devices and full-size tablets, allowing for greater mobility in the store environment while not sacrificing screen real estate. And the ability to dock the device in the available DeX cradle allows the phone to be paired with a keyboard and monitor, greatly increasing its business capabilities.
Some of the key features of Samsung’s latest flagship device include:
- 6.3-inch screen screen.
- Water and dust resistant.
- Fast wireless charging.
- Biometric authentication — including iris and fingerprint scanning.
- Samsung’s Knox7 security offers defense-grade security at the hardware and software layers, with a secure folder that keeps your personal and professional data separate.
- 6GB RAM, a 10 nm processor, 64GB of storage and expandable memory.
- Samsung DeX, sold separately, enables a desktop-like experience, powered by the phone.