Sears Unveils New Smaller Format
Sears has unveiled a new store format, Sears Home & Life, opening stores in Lafayette, Louisiana, Overland Park, Kansas, and Anchorage, Alaska.
The apparel-free, smaller-sized format (the footprint ranges from 10,000 sq. ft. to 15,000 sq. ft.) is focused on selling major and small kitchen appliances, mattresses, tools, connected home products and home services.
The Home & Life concept was developed based on insights from the company’s Sears Appliances & Mattresses format, which debuted in 2017, in Pharr, Texas, and was followed by a handful of additional locations.
“We’ve been listening to our customers,” said Peter Boutros, chief brand officer for Sears and Kmart and president of Kenmore, Craftsman and DieHard brands. “They told us they want our best categories – appliances, mattresses, tools and our Home Services offering. Our customers also will have access to our entire product offering through the online Search Bar.”
Additional store features include a “welcome” service desk where customers can meet with store experts to explore how new appliances would look in a full-scale kitchen. There is also a “Search Bar” kiosk where customers can access and order items from Sears’s entire assortment of products and services, with the purchase picked up in-store or delivered to their home. Sears Home & Life also offers curbside pickup and buy-online-pick-up-in-store services.
The launch of the new format comes as Sears is looking for a fresh start. In February, an affiliate of ESL Investments, the hedge fund run by Sears Holdings Corp. chairman Eddie Lampert, completed its $5.2 billion acquisition of the bankrupt company. The new Sears consists of 223 Sears and 202 Kmart stores, along with such brands and operating businesses as Kenmore, DieHard, Craftsman and Sears Home Services. (All other stores have closed or are in process of closing.)