Sephora Continues its Bot Innovation With Two New Deployments

Sephora has launched two new bot-powered beauty tools available exclusively on Messenger to improve customer engagement and the shopping experience.
Sephora was one of the first beauty retailers to leverage the power of artificial intelligence, and continues to introduce fast, easy and fun mobile-first technologies that integrate beauty into its customers' daily routine.

“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”

Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment. To develop the app Sephora partnered with ModiFace, a leading creator of augmented reality technology for the beauty industry. The technology, uses advanced artificial intelligence to understand the contents of images, whether it’s an object, another beauty product or the face of a favorite celebrity, and automatically provide instant, relevant results through a simple interaction.

Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. The easy, conversational interface allows clients to tell the bot which store location and service they want and then instantly receive the closest dates and times. The bot uses NLP (natural language processing) to understand what the client types in free-from text, like the name of a city or a combination of date and time. The client can also book the appointment completely in Messenger, and instantly receive a confirmation e-mail. Sephora partnered with, a leading automated messaging platform, on this innovative booking experience.