DoorDash and Sephora have partnered up to offer quick, on-demand delivery from over 500 Sephora stores across the U.S. and Canada.
This is DoorDash’s first venture into the beauty delivery domain, with the move part of a broader plan to diversify their on-demand offerings across the market.
In the U.S., Sephora store delivery will be available to members of DoorDash’s DashPass subscription service. Through the DoorDash app, customers will be able to shop for Sephora products and have their items delivered in under an hour. As part of the incorporation, DoorDash will add a “Beauty” category on their website and in the app, allowing customers to shop for makeup, haircare, skincare, beauty tools, fragrances and gifts.
“Our consumers crave convenience, and we're excited to see how they're inspired by this partnership with new beauty buying occasions like last-minute holiday gifts, new wish-list indulgences, and seasonal stock ups ahead of parties or travel events,” said Shanna Prevé, VP of partnerships at DoorDash.
This move into the beauty arena comes on the heels of other expansion news for the delivery platform. In October, DoorDash partnered with Tractor Supply to offer on-demand delivery from around 2000 stores nationwide and in September, the company partnered with Dick’s Sporting Goods to offer delivery from more than 700 stores. According to the company website, 75,000 non-restaurant retail stores now feature in the DoorDash app, with categories including everything from grocery products, sports equipment and, now, beauty items as well.
Sephora has also experienced a massive acceleration in its digital transformation efforts. In a recent conversation with RIS, Sephora’s CTO, Sree Sreedhararaj, mapped out the prestige beauty retailer’s plan to to consolidate in-store and online shopping experiences, improve omnichannel offerings, and boost personalization efforts throughout its digital experiences. As part of this effort, Sephora has opted to fast-track their digital architecture growth with leading-edge MACH (Microservices Based, API-First, Cloud-Native, Headless)-based technology.
This investment in MACH technology will no doubt prove to be foundational in the success of the quick-delivery service partnership with DoorDash. As Sreedhararaj shared, “[Sephora] are a modern ecosystem, with a variety of complex functions that need to be seamless for the benefit of our clients, whether that be quickly jumping product swatches, checking out with our Same Day Delivery option, or choosing your Beauty Insider rewards – this all has to happen seamlessly and quickly. This new technology architecture allows us to continue to scale, as quickly as our appetite desires.”
Several major retailers have released investment news this week, focusing on areas such as inventory management to IT infrastructure. Among the companies making significant changes are Pacsun, Loblaw, Heinen, Duluth Trading Company, and Denver’s Choice Market.