Sephora Rolls Out Contactless Payments at U.S. Stores

Jennifer Guhl
Contributor Writer
Jennifer Guhl

The beauty retailer will now accept payment via employee devices in select U.S. stores.

Sephora is partnering with J.P. Morgan Payments for the initiative and will be the first client to enable Tap to Pay on iPhone across all its U.S. stores.

J.P. Morgan Payments will launch Tap to Pay for its U.S.-based merchant clients, allowing merchants to accept contactless payments directly through their iPhones without needing a car reader or a physical terminal.

The company hopes to enhance the payment experience, allowing merchants and their customers to pay anywhere through Wi-Fi or cellular service, driving a quick and seamless checkout experience anywhere in-store or remotely.

Sephora’s Beauty Advisors can accept contactless credit and debit cards, Apply Pay, and other NFC-enabled digital wallets available on smartphones and smartwatches anywhere in the store, using their iPhone and the Point of Sale app.

The process is designed to be simple for the user, allowing the associates to select Tap to Pay on iPhone. The customer taps their contactless card or mobile device into the employee’s iPhone, completing the payment.

“Sephora operates with a customer-first mindset, and our goal is to provide an elevated shopping experience in all of the ways that our beauty community chooses to shop with us,” said Stefan Jensen, vice president, treasurer with Sephora. “Tap to Pay on iPhone allows our Beauty Advisors to complete contactless transactions easily with only an iPhone—anywhere in the store. It’s a win-win: our customers get a transparent and secure transaction without waiting in a long queue, and our Beauty Advisors have more freedom to build meaningful connections with our shoppers.”

J.P. Morgan Payments aims to expand the service to more U.S. merchants, including small to medium-sized businesses, over the next year.

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