Smart Stores for Smart Shoppers

Press enter to search
Close search
Open Menu

Smart Stores for Smart Shoppers

By Joe Skorupa - 12/15/2019

Say adios to a record number of stores that failed in 2019. They will not be missed except as an example of what not to do, e.g. resist digital transformation, underfund and poorly execute omnichannel services, and deliver frustrating shopping experiences.

Uncovering a path that avoids these pitfalls and leads to a smart, store-of-the-future strategy is the mission of a recent RIS Targeted Research report, "Smart Store Strategies for Digitally Savvy, Time-Crunched Shoppers". This report examines specific technologies and steps to take that will lead retailers to developing omnichannel stores that match the tech-savvy, time-crunched lifestyles of modern shoppers.

Smart Store Strategies

How important is it for retailers to adopt a smart, store-of-the-future strategy to succeed with today’s consumers? Overwhelmingly important, according to 81% of retailers.

However, technology alone is not the sole answer. Store associates also play a big role, according to 88% of retailers.

And yet, while a smart, store-of-the-future strategy is considered to be overwhelmingly important, it is also true that most retailers do not actually deliver it to shoppers. Instead, retailers give themselves a middling grade (5.5 on a 1-10 scale) for meeting smart-store expectations. Hence the record number of failed stores in 2019.

Other key takeaways in the report include:

  • The top two investment plans for customer-facing technologies in 2020 are new payment options (42%) and order tracking capability (34%).
  • In 2021 the top two are:  click-and-collect (22%) and in-store chat or service through a mobile app (21%).
  • Study data indicates retailers also have aggressive deployment plans for investing in back-office technologies. In 2020, the top two investments include in-store mobile devices (42%) and personalized marketing capabilities (38%).
  • In 2021, the top two back-office technologies for investment are advanced order management (42%) and unified online and offline commerce systems (34%).

The full report offers recommendations for taking specific steps to take over the next two years to remain competitive with the fast pace of change in the retail marketplace and help avoid making 2020 another record year of store closings.

For the full report click here.

More Blog Posts In This Series

Store Closures Mask Retail as an Investment Hot Spot

Stories about store closures and bankruptcies mask the fact that retail is an active investment hot spot where cash flows, IPOs flourish, and opportunities boom. Here’s the rundown.

Will It Take a Supply Chain Moonshot to Save Apparel?

There have been 97 major retail bankruptcies in the last four years. A big majority (57%) were in apparel. Clearly, the apparel business model is broken. Here’s how to fix it.

Voice Transforms Kiosks from Touchscreen to Touchless

Development of voice-recognition technology is shifting into high gear as contactless methods gain importance during the pandemic for touchless ordering, payment and a wide range of retail services.