The Dress Barn has started closing sales at its remaining 544 brick and mortar retail stores, but a new platform and look for dressbarn.com is expected to be launched in 2020.
The company has sold the intellectual property assets of Dressbarn and has begun the process of transitioning its e-commerce business to a subsidiary of Retail Ecommerce Ventures LLC.
“We believe the future of Dressbarn is bright and we are excited to grow and expand the online presence for the brand,” said Tai Lopez, co-owner of Retail Ecommerce Ventures. “With our deep understanding and expertise in marketing and online brands, we are looking forward to taking this iconic brand to the next level,” said Alex Mehr, co-owner of Retail Ecommerce Ventures.
The e-commerce site will remain open for business during the store closing process and will accept gift cards and merchandise credits through December 31, 2019 or while merchandise supplies last.
A new platform and look for dressbarn.com is expected to be launched around January 1, 2020.
“We would like to thank our loyal customers for their commitment to our brand over the years and hope they take this opportunity to purchase their favorite styles at significant values,” said Steven Taylor, CFO of Dressbarn. “We are grateful to our store teams for their unwavering commitment to providing our customers with the same great shopping experience they’ve come to expect at our stores.”
The retailer has partnered with Gordon Brothers to assist in the store closing process. Store fixtures, furnishings and equipment in the stores will also be for sale.
The retailer, owned by Ascena Retail Group, announced it would wind down its retail operations, eventually closing its 650 stores, earlier this year.
“This decision was difficult, but necessary, as the Dressbarn chain has not been operating at an acceptable level of profitability in today’s retail environment," Taylor said at the time.