Superior Customer Journeys Build Lasting Customer Engagement

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Superior Customer Journeys Build Lasting Customer Engagement

By Tim Denman - 02/08/2016
In-store and online methods have been used by retailers for years to help deliver better and more personalized services to customers. However, the tools and techniques are quickly evolving and emerging technologies are now enabling companies to support and influence customer journeys in new and unique ways.

At RetailTechCon 2016, Amit Bhardwaj senior director, customer loyalty, Marsh Supermarkets will discuss how developing superior and memorable customer journeys are critical to building shopper loyalty and long-term organizational health.

Bhardwaj leads the digital, customer loyalty, marketing, health and wellness, and pricing teams at Marsh Supermarkets. He has the unique ability to blend top-tier big data analytics with digital delivery to drive loyalty and profitable growth that truly makes an impact.

Bhardwaj's accomplishments include: introducing an iBeacon platform implementation for Apple Watch; building marketing automation capability to digitally deliver personalized offers leveraging insights and loyalty databases; delivering personalized digital coupons and leveraging social referral marketing; and implementing delivery and click to collect options.
 
RetailTechCon 2016 will be held March 30-April 1, at the Ritz Carlton, Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a golf outing. For more information, to view the full agenda, or to register for the event click here.