Sur La Table Reveals New CEO

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Sur La Table Reveals New CEO


Sur La Table has appointed Jason Goldberger as CEO and a member of the board of directors, effective immediately.

The foodie retailer's former CEO Billy May announced in June he was stepping to pursue a new opportunity closer to family on the East Coast. That opportunity was a position as chief customer officer for the J.Crew brand, which he took on July 15, 2019.

 “Jason is a seasoned executive with over 25 years of experience in the retail industry, including a strong merchandising background in the housewares and kitchen categories," commented Kevin Keough, Sur La Table board member and managing director with Investcorp. "He has a proven record of driving digital transformations and implementing competitive market strategies at several well-known retail brands, which will be invaluable as we continue to pursue the strategic growth opportunities ahead for Sur La Table."

Most recently, Goldberger was with Blue Nile, the largest online seller of diamond jewelry in the world, where he served as president, CEO and as a member of the board of directors, since 2017. In this role, he was responsible for all global operations and redefining company strategy to focus on superior customer experiences.

Previously, Goldberger served as chief digital officer and president of, where he spearheaded the company’s digital strategy and best-in-class digital platform creation. Goldberger has also held senior marketing, merchandising and product management roles at retailers such as Gilt Groupe,, and, among others. 

“With my own long-standing passion for cooking, I’ve followed Sur La Table for over 20 years and have always been impressed with the company’s in-store expertise, intuitive web site, and engaging culinary classes, all of which create a unique positioning in the market," said Goldberger. "I’m thrilled to join this iconic brand and to lead the company in this next phase of growth, with a focus on an integrated, seamless customer experience that will differentiate the brand for years to come.”

The hiring comes on the heels of the recent refinancing of the company. The company has also recently overhauled its merchandise offerings, upgraded a number of customer-facing systems, and will launch a new digital experience later in 2019.

"These milestones, coupled with Sur La Table’s investment in its omnichannel offering, an ever-improving culinary class experience, a host of new marketing initiatives and the upcoming launch of an enhanced digital platform, position Sur La Table for growth going forward," said Kevin Nickelberry, Sur La Table board member.