Synchronizing Marketing and IT in the Era of Omni-Channel Retailing

Press enter to search
Close search
Open Menu

White Paper

Synchronizing Marketing and IT in the Era of Omni-Channel Retailing
05/31/2011

Responding to the dramatic power shift to customers, marketing departments are already increasing their internal clout by using shopper databases, detailed analytics and direct communication channels to build customer engagement. But retailers need to improve synchronization between marketing and IT even further to take maximum advantage of marketing's strengths and abilities.
Download now