Target and Avery Dennison Team Up on Massive RFID Deployment

Tim Denman
Editor in Chief
a man wearing a suit and tie

Target is working with Avery Dennison as part of the retailer's deployment of RFID technology to more than 1,600 stores to help maximize inventory availability and deliver an enhanced guest experience. This deployment is the largest of its kind.


Target is leveraging Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimize the branding of the garments being tagged.

"In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative," said Bill Toney, vice president for RFID market development at Avery Dennison.

RFID technology uses radio waves to identify and track tags attached to objects and the tags can store information electronically. It is increasingly relied upon by retailers not only for supply chain activity, but also to create a seamless experience for apparel customers. Avery Dennison, the world's largest UHF RFID partner in the retail industry with more than 800 patents and applications, is driving much of that technology.

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