Target's Next-Gen Mobile Shopping Experience

Target has announced the release of a slew of enhancements to its mobile shopping offerings that promise to take location-based shopping to new heights when they go live later this month.

Curbside App. Target has partnered with the startup Curbside to offer curbside pickup at 10 San Francisco Bay area stores. Guests simply place an order for store pickup through the Curbside app and collect their purchase in person at a convenient Curbside-branded trailer or tent near the store entrance.

"At Target, we are always looking for new ways to improve the shopping experience," said Casey Carl, Target's president of omnichannel. "We're excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts."

The free app allows shoppers to find the products that are in stock at multiple local stores and check out with a single tap. Shoppers can shop hundreds of thousands of items and pick them up at the location they want. At Store Pickup locations the shopper's order is ready and waiting inside. At Curbside Pickup locations shoppers can get what they need without having to park or get out of their car, and Curbside's unique location capabilities notify the staff that shoppers are approaching so their items are ready.

"Location-based shopping is the future of mobile commerce, and Curbside is at the forefront of it," said Jerry Yang, founding partner, AME Cloud Ventures, and co-founder of Yahoo! "The Curbside founders are successful entrepreneurs, who each have sold their companies to Apple. They have assembled a talented team that has developed a fast and convenient experience around location-based product search. It is mobile commerce done right and it will change the way people shop."

Target App Upgrades. Announced enhancements to the retailer's iPhone app include: improved navigation, shopping lists, interactive store maps, scanning feature, and updated search functionality.

In addition to the iPhone app upgrades Target is enhancing the iPad experience with: in-app social sharing, trending item on Pinterest, and homepage personalization.
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