Tech Transformation Video: Zach Dennett of CVS Health On Next-Gen Loyalty and Convenience

Maia Jenkins
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Zach Dennett, VP of loyalty and omnichannel at CVS Health, outlines some of the ways the company is using consumer insights to build more customer-centric personalization approaches, and how its laser-focusing on convenience as the decisive factor in creating loyalty and engagement. 

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Listen to the extended version of this interview on the Tech Transformation podcast to learn more, and subscribe for future episodes.

Tech Transformation is also published on Consumer Goods Technology.

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