Tips to Make Your Online Strategy Your Business Strategy

The goal of a successful online strategy is to harness the full power of digital media to acquire customers. This is a data-driven approach built on powerful methods that engage potential customers and reach them quickly before competitors. Fox, who created the Google Webmaster Central site, will talk about methods retailers can use to optimize their businesses through cutting-edge, customer-centric techniques.
 
Vanessa Fox, author of Marketing in the Age of Google and creator of Google Webmaster Central, will explain why a data-driven approach makes sense for all retail sales channels, including stores during a General Session on Thursday, September 26, 2013 at the 2013 Cross-Channel Retail Executive Summit.
 
The seventh annual Cross-Channel Retail Executive Summit (CCRES) will be held September 25 – 27, 2013 at the Four Seasons in Dallas, Texas. The Cross-Channel event in conjunction with the Mobile Convergence Forum engages high-level retailers with thought-provoking keynote sessions and a series of concurrent workshops as well as intimate networking opportunities where retailers enjoy an ideal environment for sharing ideas and experiences with their peers. For more information, please download the Attendee Brochure.
 
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Unleashing Mobility to Transform the Shopping Experience
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Top Takeaways for Omnichannel Retailing
Cross-Channel Retail Executive Summit Agenda