Is Walmart About to Revolutionize Buy Online Pickup In-Store?

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Is Walmart About to Revolutionize Buy Online Pickup In-Store?

10/31/2016
Shoppers are increasingly leveraging buy online pickup in-store (BOPIS) to get their digital orders in their hands as quickly as possible, but many retailers are still struggling with the logistical challenges. Walmart's latest pilot might be the answer.

Walmart has built a vending machine style tower at its Bentonville, Arkansas location that fulfills shoppers BOPIS orders seamlessly and automatically.

According to Business Insider when a customer approaches the giant product-filled tower, they simply enter their online order number and the machine produces their products out of a vending machine style shoot.

While Walmart is still piloting the new in-store fulfillment technology the tower can potentially solve one of the key challenges retailers face with BOPIS — speedy, seamless, accurate order fulfillment.

"We know speed and convenience are important to our customers, and we're always looking for new ways to bring it to them," Walmart spokesman Kory Lundberg told Business Insider. "We are excited to be one of the first companies to test this new technology and are looking forward to hearing feedback from our customers and associates."