Walmart Enhances Fulfillment, Bricks and Clicks Ops

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Walmart Enhances Fulfillment, Bricks and Clicks Ops

By Nicole Giannopoulos - 02/25/2014
The ability to combine online and mobile with the assets of the one of the world's largest retailers, has positioned Walmart to win at the intersection of physical and digital retail. Over the past year, the retailer has made significant investments to improve its customer experience as well as fulfillment capacities. Cycle times on e-commerce are much more fluid than those for stores, allowing the retailer to move faster and make decisions with speed.
 
"I'm happy to report that our e-commerce business continued to perform well," said William Simon, president and EVP of Walmart U.S. "Customers are rapidly adopting mobile and we're evolving quickly by enhancing the experience through improved apps. Continued enhancements of our e-commerce platform and fulfillment network are top priorities, and we invested strategically to strengthen these areas."
 
The Texas dotcom fulfillment center processed more orders than planned and the new Pennsylvania center will open in the next few weeks. The strategic location of these fulfillment centers complement others already in place and allow Walmart to reduce the time to deliver merchandise. Within its supply chain, logistics utilized optimized routes and distribution center mechanization to drive efficiencies, while store operations leveraged technology investments, such as self-checkouts and the MyGuide app to improve associate productivity.
 
Walmart is committed to growing at the intersection of "bricks and clicks," delivering anytime, anywhere access to its customers. This includes utilizing personalization and Big Data to better serve its customers and bridge the connection between its online presence and the stores.
 
"Walmart needs to be more nimble and responsive to stay ahead in the fast-changing retail industry," said Charles Holley Walmart CFO and EVP. "We're very focused on driving better customer traffic and growing comp sales. You should expect that will continue to invested in price and improving service, we will also continue to invest in growing our store base."
 
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