Walmart Launches Contact-Free Fall Event Series

Jamie Grill-Goodman
Senior Editor
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On the heels of Walmart’s free Drive-in Movie series this summer, the retailer will host more than 140 contact-free events in its store parking lots across the country from now through the end of October.

The event series will consist of three new experiences this fall: Halloween Camp by Walmart, an extension of Walmart’s virtual summer camp program launched earlier in the year; a gameday experience; and a Halloween event.

“We enjoyed bringing our drive-in concept to life for customers this summer,” William White, chief marketing officer at Walmart, said. “We successfully reimagined what’s possible with our digital and physical footprint to bring communities joy in a year that’s been otherwise tough. For many of us, football tailgates and Halloween parties are cornerstones of a great fall season. These additional events will give customers an opportunity to still celebrate the things they love, while staying safe."

Camp by Walmart, produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform eko, is introducing Halloween-themed experiences with actor Neil Patrick Harris to celebrate the holiday while safe and socially distanced. Starting now through October 31, customers can play family-friendly games and make spooky projects at or via the Walmart app (in the Services tab).

The Walmart Gameday Marketplace is a farmer’s market-style event coming to six college towns in Colorado, Michigan, Minnesota, Ohio, Utah and Wisconsin. It’s a twist on the traditional tailgate, allowing customers an opportunity to dawn their gear and cheer on their teams while supporting local vendors. Drumlines and cheerleading squads will get the parties started, and local food trucks and school spirit shops will be on site.

Walmart is also transforming more than 100 of its store parking lots into ‘spooky street’ trick-or-treat adventures that are contact-free and socially distanced, from October 15 through Halloween.