Walmart Scoops Up Target Exec as New CMO

Press enter to search
Close search
Open Menu

Walmart Scoops Up Target Exec as New CMO

04/23/2020

William White is departing Target to join Walmart as its new U.S. chief marketing officer.

Walmart chief customer officer Janey Whiteside wrote in a memo to employees that White was “a customer-centric, innovative marketer” who “loves to build and nurture teams,” according to AdAge, and said he executed “plans that worked to drive sales, build brand equity and create a loyal customer following.”

White was most recently senior vice president of marketing at Target, which he joined in 2013. Prior to Target, he spent eight years at The Coca-Cola Company, holding such roles as group brand director of Diet Coke and Coke Zero, Coca-Cola North America, and global brand director of Diet Coke and Coke Light, among others. 

The chief marketing officer role was previously held by Barbara Messing and has been vacant since she departed in August 2019.

RIS takes a deep dive into the current and future states of resale, rental and subscription/membership models and how they are revolutionizing retail in 2020 and beyond.

Just a month after announcing it would sell its new headquarters and lean into remote working, REI has completed the sale of the 400,000-square-foot campus to Facebook.

Learn how dynamic pressure mapping tech will give Fleet Feet the ability to offer personalized product service including insoles and more.