Walmart, Target and Amazon Among Social Media Elite

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Walmart, Target and Amazon Among Social Media Elite

11/14/2016
Every retailer knows that social media is an important part of a successful marketing program, but few know how to fully leverage the medium. To help benchmark the companies that are doing it right Lithium Technologies studied how well Fortune 1,000 retail brands are engaging with consumers across social platforms.
 
The State of Social Engagement 2016 showed that retailers are prioritizing engagement, collaboration with influencers and online communities in order to bolster customer satisfaction, and ultimately, sales.
 
In fact, it is reported that customers are willing to spend up to 20% more with a brand if that brand responds to their social media activities.
 
Of eight retail brands studied (Sephora, The North Face, Amazon, Target, Nike, Walmart, REI, lululemon atheltica), highlights include: Sephora and Amazon had the highest engagement on online communities; Target and Nike did a particularly good job of co-creating content with influencers; and all eight brands used Instagram for visual storytelling, with North Face, Nike and Sephora being the strongest.
 
For more on their performance including key metric like Facebook and Twitter response times click here for the full story.