WGSN Taps These Experts for Sustainable Denim Collection

WGSN, the global trend authority, is urging the fashion industry to consider the need for sustainable style with the launch of its first ever physical denim trend line.

The 20-piece sample collection for men and women, incorporating cutting-edge sustainable innovations with WGSN's AW18/19 Future Trends, was created in partnership with Avery Dennison, M&J Group, Absolute Denim and Amsterdam Denim Days.

Each garment was developed and produced using natural dyes and the latest sustainable techniques. Laser and ozone machines were used to replicate 'wear' and 'washed' looks, while water, energy and chemical consumption were traced with M&J Group's START TO MEASURE™ system. It estimates that the WGSN AW18/19 sample collection benefits from 30 percent chemicals saving, 50 percent water consumption saving and a 50 percent energy saving based on industry best practices. The hangtags provided by Avery Dennison RBIS were also made from 100 percent recycled paper and printed with soy inks, which have a softer impact on the environment, while the labels were made from recycled fibres.

"Sustainable collections often fail to reflect trend worthy design and, in doing so, miss the mark on consumer wants and needs," said Dio Kurazawa, denim director, WGSN. "Many of our global customers are conscious of this and have been seeking our advice on how to bring WGSN's seasonal denim trends to life in a sustainable way.

"Drawing on the Eastern influences, tran-seasonal layering and modern classics predicted for A/W18/19, we demonstrate how to produce a line that is environmentally sound but doesn't sacrifice of style or substantially increase manufacturing costs. Going forward, we'd like to see standalone 'sustainable collections' become a thing of the past and a socially conscious mindset applied across the board to create a 'sustainable industry'."
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