What Does Unified Commerce Look Like?

Successful omnichannel retailing requires adjusting back-end systems to seamlessly align with customer-facing functions and services. But what happens when POS software and store systems must be interoperable with e-commerce platforms to make retailing more customer-centric?
At the 2016 Retail Executive Summit, Deanna Steele, VP, brand IT, Lane Bryant, Ascena Retail Group will discuss the retailer's progress on the journey to create a unified commerce engine that maintains a single view of transactions.
Steele is the VP of IT at Lane Bryant, one of eight brands within the Ascena Retail Group portfolio. Lane Bryant is undergoing transformational change to support unified commerce, amongst other things. In 2015, the company implemented new retail, BI, financial and POS systems as part of the foundation of unified commerce, and to support the integration of the brand with Ascena. 2016 will continue to see transformational change as Lane Bryant continues foundation work and changing the conversation with the fashion industry and the client regarding “her size” fashion.

Prior to Lane Bryant, Deanna spent time at Express, Hot Topic, Deloitte Consulting and Island Pacific Systems. She is a member of the ARTS Board and the NRF CIO Council.

The Retail Executive Summit will be held June 12-24 at the Montage Resort in Laguna, California. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, a golf outing, the annual CIO of the Year Awards, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.