What You'll Find at Foot Locker + NIKE's "Sneakeasy" Pop-Up

Press enter to search
Close search
Open Menu

What You'll Find at Foot Locker + NIKE's "Sneakeasy" Pop-Up

11/17/2017
The NIKE Kyrie 3 "Luck" – worn by NBA star Kyrie Irving in a Nov. 16 nationally televised game – launched on Nov. 17 for $120 in limited quantities at the Washington Street House of Hoops in Boston and the House of Hoops Harlem Flagship.

Following the 2017 retail mantra calling for "differentiated experiences," Foot Locker and NIKE are taking their partnership to the next level. The two companies will offer industry-leading experiences to consumers through innovative in-store and pop-up opportunities.

SNEAKEASY

Foot Locker and NIKE's joint experience is dubbed a Sneakeasy – a window into what's next in NIKE and Jordan sneakers. The Sneakeasy NYC pop-up will tap into the magic of the sneaker hunt and serve the sneaker-obsessed consumer by offering a curated and coveted assortment of NIKE and Jordan products and services, exclusively in partnership with Foot Locker. Sneakeasy is scheduled to open at 30 Wall Street on Wed., Nov. 22, 2017, from 11 a.m. to 5 p.m., and will remain open daily through Dec. 1.

Submissions for the first Sneakeasy launch, the Special Field Air Force-1 Mid "OBJ" (retail price $160) open on Nov. 17, via the Foot Locker App Launch Reservation system. Additional launches will drop throughout the week featuring new product assortments each day.

HOUSE OF HOOPS, NBA PLAYER EDITION

House of Hoops by Foot Locker is now offering consumers the opportunity to get the hottest NIKE and Jordan basketball sneakers, as seen straight off NBA courts around the country. As top athletes sport special colorways of NIKE basketball shoes in game, consumers can find these player edition sneakers exclusively at select House of Hoops locations as early as the following day. The NIKE Kyrie 3 "Luck" – worn by NBA star Kyrie Irving in a Nov. 16 nationally televised game – launched on Nov. 17 for $120 in limited quantities at the Washington Street House of Hoops in Boston and the House of Hoops Harlem Flagship.

NIKE PRO ATHLETES/LEADS AT FOOT LOCKER

Also as another of the several new elements elevating the consumer experience with NIKE, Foot Locker is hiring new experts, specially trained on NIKE in "NIKE Pro Athletes" and "NIKE Pro Leads" roles. These two new, full-time career opportunities were created by Foot Locker in partnership with NIKE to drive elevated customer experiences at Foot Locker by offering and sharing an emotional connection to the top NIKE products available in the market. For additional information on both roles, visit: New York City / Long Island / Northern New Jersey.

"At Foot Locker, we are proud to have associates who are so deeply knowledgeable and passionate about all the great premium products we have to offer," said Tony Aversa, vice president of customer experience and sales for Foot Locker North America. "These new NIKE Pro Athlete and Lead positions will allow for even more in-depth consumer connections for both Foot Locker and NIKE."

Related Topics