Will Charming Charlie Live On?

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Will Charming Charlie Live On?


The women’s fashion and accessories retailer announced last month that it has filed for bankruptcy for the second time in less than two years and planned to close all of its 261 stores. But now it appears the Charming Charlie name may live on.

Hilco Streambank announced it has been retained by Charming Charlie to solicit interest in the brand and related intellectual property assets, including trademarks, domain names, a sizable customer database and social media assets.

“A buyer has an opportunity to capture the brand’s sales by growing the brand’s e-commerce business and/or developing a curated retail portfolio to connect with the customer, as well as building upon the brand’s highly successful loyalty program,” said Gabe Fried, CEO, Hilco Streambank.

Offers for Charming Charlie’s intellectual property assets are due on September 5, 2019, and an auction will be held on September 11, 2019.  More information is available here.