Augmented Reality

ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023
These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.
Walmart Promotes Digital Marketplace, Opens 30 New Sam's Club Locations
Walmart’s expansion shows no signs of slowing. The retailer is offering a slew of enticing, limited-time benefits to new sellers on their third-party digital marketplace, and will also open 30 new Sam's Club locations in the next few years.

Augmented Reality
How NFT Gamification Can Impact Customer Experiences in the Retail Industry in 2023
Here are some of the creative concepts brands enacted that are paving the way for NFT gamification in the retail industry.
Virtual Reality
3 Reasons Fashion Brands Should Be Interested in the Metaverse
Even though the metaverse market has grown exponentially in recent years, most retailers are still trying to grasp just how to utilize this technology in the most practical (and profitable) way. See how the tech is being used.
Virtual Reality
H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox
H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world.
Augmented Reality
Chipotle Launches Augmented Reality Experience on Snapchat
Chipotle Mexican Grill is launching an augmented reality experience to promote wellness habits. Get the details.
Virtual Reality
The Metaverse: A Phygital World of Customer Service and Satisfaction
The future of retail is interactive and immersive — a unified experience of the physical and digital in the metaverse. Learn more.
E-Commerce
Walmart Brings AR, Buy Now, and Virtual Queue Capabilities to Digital Shopping
Walmart is adding even more tech enhancements to its digital shopping experiences ahead of the busy holiday season. Learn about the new capabilities.
Tech Transformation Podcasts
Tech Transformation Podcast: Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers On the Planet
The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.
Tech Transformation Videos
Tech Transformation Video: Bohb Blair of Jones Soda On What It’s Like Having the Most Engaged Consumers On the Planet
The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.
Virtual Reality
Walmart Jumps Into Immersive Experiences With Metaverse Project
Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.
Augmented Reality
Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
E-Commerce
Walmart Enhances Site Experience Ahead of Busy Holiday Season
Among the changes are an enhanced registry, more personalization capabilities, an overall more inclusive experience, and increased content across the website to help consumers make informed shopping decisions. Learn more.
Virtual Reality
Bloomingdale’s Celebrates 150 Years With New Virtual Store
Bloomingdale’s is jumping into experiential store models with a new virtual store in celebration of its 150-year anniversary. Learn more.