Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

Kate Spade New York has upped its technology game to enhance the in-store shopping experience. Learn more about the interactive augmented reality experience the retailer offers shoppers that has over 800 interactions a day in just one store.

Customer loyalty is a fleeting and difficult task for retailers trying to keep up with the constantly evolving customer mindset. Examine tactics to keep shoppers coming back for more.

The most successful retailers are embracing cutting-edge technology to transform the in-store experience and leveraging the capabilities of social commerce platforms. These four innovative trends are making a big impact.

An executive’s guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Anxious Prime Day shoppers encountered website slowdowns and crashes as they flocked to the annual flash sale event. Amazon powered through the tech disaster, emerging with another record-breaking event. But at what cost? Industry experts weigh in.

At RES 2018, retail insider Sterling Hawkins will explore the growing importance of storytelling and experience in retail success and the role virtual and augmented reality play in becoming truly customer centric.

As the name implies, the NRF Big Show is gigantic. It is impossible to see and hear it all in three short days. Check out RIS’ annual look at the key sessions, events and trends from this year’s show and catch up on what you might have missed.

Target is moving to combat shopper hesitation of buying beauty products online. The retailer just rolled out an augmented reality experience and chat services for beauty products. Learn the details of Target's innovative new shopper experience.

Embracing technology as the agent of change for a digital transformation of retail businesses, and ultimately a superior customer experience, will be essential to survive. Learn why the front-end shopping experience still matters.

Check out RIS’ annual look at the highlights and key trends from the NRF Big Show 2018. Relive the big moments and catch up on what you might have missed.

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