Augmented Reality

Retailers continue to invest heavily across their enterprises as they look to streamline efforts, upgrade tech stacks, and implement end-to-end solutions. These are the latest investments.

Macy’s is dipping a toe into the metaverse with the launch of its digital fashion platform, mstylelab. Get the details.

La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store.

Walmart’s no stranger to blending the lines of physical and virtual brand experiences, but the company’s just getting started, according to Walmart metaverse executive Thomas Kang. Amazon isn’t far behind either, recently introducing a virtual campus where consumers can explore and shop popular series and movies.

Next time you see someone sporting a Peridot-themed shirt, you can likely thank Amazon for this IRL experience.

Speaking at the most recent League of Leaders gathering SAS’ VP of data ethics, Reggie Townsend discussed how businesses today can harness the sociotechnical space while making sure there's ample room for the human to show up too.

In recent weeks, market leaders such as Gap, American Eagle, The RealReal, and Fairmount Tire & Rubber have rolled out new strategic partnerships to boost efficiencies and streamline operations. Get the details.

Ulta Beauty is making steady progress in its multiyear business plan, investing in supply chain optimization, digital stores, and workforce culture. Get the details.