Augmented Reality

L’Oreal Marying AR Tech With QR Codes For Virtual Services

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers, and will include QR codes at select retailers so they can try on colors before buying in-store.

Inside David’s Bridal’s First Dance With AR

Meeting today’s new consumer can take many avenues in today’s retail landscape, and for David’s Bridal, this has translated to a heavier emphasis on the use of 3D and augmented reality.

Ralph Lauren Slashing Corporate Office Space, Digitizing Work & Customer Experiences

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital customer experiences, such as augmented reality. Learn where the retailer is headed in 2021.

Will the Future of Grocery Be Augmented or Virtual?

Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.

Could COVID-19 Accelerate Augmented Reality Adoption for Retailers?

AR offers retailers an accessible way to engage and connect with consumers and soothe their fears through uncertain times.

Walgreens Tapping 5G to Future-Proof Stores

Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide. Learn how the largest, fully customized, Network as a Service solution for a partner on this scale will change the store experience.

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Kohl’s Digital Holiday Playbook Includes Instagram Live and Virtual Pop-Ups

Kohl’s will connect with consumers in new ways this holiday season, including through virtual pop-ups and augmented reality with shoppable features.

AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement.

Ulta Beauty Drives Digital Discovery

Ulta Beauty posted record e-commerce growth and launched new digital technology, including a new chatbot, service-booking tool, and updated GLAMlab capabilities in its Q2. Learn how Ulta is meeting the needs of beauty shoppers during the health crisis.

Digital Efforts Bring Coach, Kate Spade Owner 1 Million New Customers

The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Augmented Reality