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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Kohl’s Digital Holiday Playbook Includes Instagram Live and Virtual Pop-Ups

Kohl’s will connect with consumers in new ways this holiday season, including through virtual pop-ups and augmented reality with shoppable features.

Ulta Beauty posted record e-commerce growth and launched new digital technology, including a new chatbot, service-booking tool, and updated GLAMlab capabilities in its Q2. Learn how Ulta is meeting the needs of beauty shoppers during the health crisis.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement.

The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Online travel bags and accessories retailer eBags has had its finger on the pulse of technology for the last 22 years, a trait that has proven especially helpful during the COVID-19 pandemic.

Amazon’s latest tech innovation provides real-time social distancing feedback, and it plans to open source the technology. Learn more.

Nielsen is now offering a suite of solutions using gaming technologies to help retailers transform their in-store operations.

Lowe's is launching a free, augmented video chat service to help Pros manage jobs, without being on the job. Learn how video, computer vision and AR combine to help professionals evaluate repair and maintenance projects.

Ultra is increasing sanitation measures at all of its stores.

Stores will still provide hair services, a decision that CEO Mary Dillon said is “based on feedback from experts.”

Just in time for Valentine’s Day, 1-800-Flowers.com unveils a plethora of retail tech enhancements across its digital and voice channels. Uncover how the e-commerce retailer is using AI, augmented reality, mobile app upgrades and a relaunched website to capture shopper’s hearts.

As improving the retail experience weighs on many grocers’ minds, GIANT Food Stores has recently made two moves to attract families to its grocery stores. Take a photo tour of the Ahold Delhaize USA-owned retailer’s new augmented reality experience and The Berenstain Bears Treehouse at its flagship.

What defines customer experience today and how will it evolve through the year 2030? A comprehensive global research study reveals four new retail rules to abide by in the coming decade: where we are today, where retail will be by 2030, and the technology in play for each.

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