Augmented Reality

Amazon’s new London hair salon will test how new technology can improve the customer experience. Take a look inside.

Whole Foods is tapping into AR, AI and QR codes to bring virtual beauty services into its stores.

Burberry has opened a shopable digital version of one of its flagship stores. Take a look at the interactive virtual replica.

Payless has opened its first redesigned retail concept store in North America, kicking off plans to implement an omnichannel experience through an enhanced digital platform and new stores in the next three to five years. Learn how the retailer is infusing augmented reality, touchscreens and more into the brick-and-mortar experience.

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers, and will include QR codes at select retailers so they can try on colors before buying in-store.

Meeting today’s new consumer can take many avenues in today’s retail landscape, and for David’s Bridal, this has translated to a heavier emphasis on the use of 3D and augmented reality.

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital customer experiences, such as augmented reality. Learn where the retailer is headed in 2021.

Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.

AR offers retailers an accessible way to engage and connect with consumers and soothe their fears through uncertain times.

Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide. Learn how the largest, fully customized, Network as a Service solution for a partner on this scale will change the store experience.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Kohl’s will connect with consumers in new ways this holiday season, including through virtual pop-ups and augmented reality with shoppable features.