Augmented Reality

Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
Walmart Jumps Into Immersive Experiences With Metaverse Project
Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.

E-Commerce
Walmart Enhances Site Experience Ahead of Busy Holiday Season
Among the changes are an enhanced registry, more personalization capabilities, an overall more inclusive experience, and increased content across the website to help consumers make informed shopping decisions. Learn more.
Virtual Reality
Bloomingdale’s Celebrates 150 Years With New Virtual Store
Bloomingdale’s is jumping into experiential store models with a new virtual store in celebration of its 150-year anniversary. Learn more.
Digital Transformation
IoT Is Changing Retail: 5 Trends You Should Leverage In 2022
If you’re looking to leverage some of the latest IoT trends in your retail business, there are five key trends to note that are disrupting the retail industry in exciting ways. Explore them now.
Digital Commerce
Walmart Emphasizes Importance of Digital and Customer Growth Amid ‘Dynamic’ Environment
Walmart has zeroed in on two areas of growth: digital innovation and expanding its customer base through loyalty and delivery efforts. Learn more.
Digital Transformation
Ulta Beauty’s New Prisma Ventures to Tap Into Power of Emerging Tech
The company has launched its own digital innovation fund, Prima Ventures, which will invest $20 million in emerging tech startups that are looking to reshape the future of online and in-store experiences. Learn more.
In Store Experience
First Look: Nike Style and Saks Aspen Pop-Up
The latest experiential stores come from Nike and Saks. Get a peak at these unique retail experiences below:
Digital Transformation
Winning Back July: How Retailers Can Compete for Sales on Amazon Prime Day
Retailers have many strong tools in their arsenal that can be used to combat Amazon in the days surrounding Prime Day and throughout the year. Learn more.
Customer Engagement
Walmart To Buy AR Optical Tech Company Memomi
Walmart is buying up an augmented reality company to enable it to continue to offer virtual optical try-on capabilities and contact-free digital measurements.
Virtual Reality
Lowe’s Looking to Build in the Metaverse, Launches Virtual Shopping and NFT Experiences
Via Lowe’s Open Builder, a new asset hub that will be available to all creators, builders can download more than 500 3D product assets that mimic items from real-world shelves. Learn more.
Augmented Reality
Walmart’s App Gets Augmented Reality Revamp
One of the new offering leans on haptic feedback, which stops items from being placed outside the boundaries of a room to ensure the 3D model accurately reflects how furniture will fit in a space. Learn more.
Loyalty Programs
David’s Bridal Doubles Down on Data: Driving Loyalty for a Love-Themed Brand
EVP, chief marketing and IT officer of David’s Bridal Kelly Cook tells RIS how the company shifted gears during a pandemic to strengthen loyalty even as weddings were shuttered. Learn more.
Augmented Reality
How the Metaverse Could Offer Retailers Mega Opportunities for Growth
Rather than be wary of it, retailers can look to the metaverse as a way to reset, revamp, and reshape the retail game in their favor by creating innovative and “other worldly” customer experiences. Find out more.

A collection of news, articles and other featured content about Augmented Reality.