Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

As the name implies, the NRF Big Show is gigantic. It is impossible to see and hear it all in three short days. Check out RIS’ annual look at the key sessions, events and trends from this year’s show and catch up on what you might have missed.

“It’s like Alice in Wonderland meets Willy Wonka,” said Emily Chang, senior vice president and chief marketing officer for Starbucks, China. Delve into the immersive augmented reality experience shoppers are having throughout this next-gen Starbucks' store.

China is Starbucks’ fastest growing market, with a new store opening at the astonishing rate of one every 15 hours. To ensure this influx of new stores is meet with continued enthusiasm the coffee giant is investing heavily in its in-store digital capabilities.

IoT is exploding and is changing the way people interact with their physical surroundings, each other and retailers. Read on and discover seven cutting-edge retailers leading the IoT charge.

Tommy Hilfiger has built a fully interactive brand experience with cutting-edge solutions including a shoppable live stream, image recognition and conversational commerce. Learn how this next-gen tech helps Tommy bring its unique experience to the masses.

While Black Friday is still three weeks away, Amazon is getting into the holiday spirit early, going live with holiday deals. See what Amazon has on tap for holiday 2017 and the new tech it is relying on to dominate the season.

These 10 retail executives are driving change through the introduction of cutting-edge technologies and strategies at their companies as well as setting the standard for innovative excellence across the industry.

"Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet," says Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems. Find out more about the retailers newest AR app launching this month.

Sephora’s next-gen flagship ushers in a new format for the cosmetics retailer. The new stores are overflowing with tech including a sea of tablets loaded with augmented reality software allowing shoppers to interact with the retailer’s entire product array.

As technology improves, augmented reality is finally getting real and retail projects are helping to pioneer the way, with Google and Apple at the helm. Read on to discover how six retailers are already using AR and how they are putting this next-gen feature into consumers’ hands.

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