Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

L’Oreal Marying AR Tech With QR Codes For Virtual Services

Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers, and will include QR codes at select retailers so they can try on colors before buying in-store.

Inside David’s Bridal’s First Dance With AR

Meeting today’s new consumer can take many avenues in today’s retail landscape, and for David’s Bridal, this has translated to a heavier emphasis on the use of 3D and augmented reality.

Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital customer experiences, such as augmented reality. Learn where the retailer is headed in 2021.

Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.

AR offers retailers an accessible way to engage and connect with consumers and soothe their fears through uncertain times.

Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide. Learn how the largest, fully customized, Network as a Service solution for a partner on this scale will change the store experience.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Kohl’s will connect with consumers in new ways this holiday season, including through virtual pop-ups and augmented reality with shoppable features.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement.

Ulta Beauty posted record e-commerce growth and launched new digital technology, including a new chatbot, service-booking tool, and updated GLAMlab capabilities in its Q2. Learn how Ulta is meeting the needs of beauty shoppers during the health crisis.

The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Online travel bags and accessories retailer eBags has had its finger on the pulse of technology for the last 22 years, a trait that has proven especially helpful during the COVID-19 pandemic.

Amazon’s latest tech innovation provides real-time social distancing feedback, and it plans to open source the technology. Learn more.

Nielsen is now offering a suite of solutions using gaming technologies to help retailers transform their in-store operations.

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