Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

Fire breather at ShopTalk networking dinner

Content is king at ShopTalk more so than at any industry event on the retail calendar. Here are highlights from the best-in-show buzz, comments and smart quotes.

While top retailers are adding augmented reality to improve shopping for furniture, Macy's is also adding a virtual reality experience. Find out how this department store will bring this pilot concept to more stores this year.

As the name implies, the NRF Big Show is gigantic. It is impossible to see and hear it all in three short days. Check out RIS’ annual look at the key sessions, events and trends from this year’s show and catch up on what you might have missed.

Overstock.com has added augmented reality (AR) within its shopping app for Android, updated to feature Google's ARCore technology. Learn the details of the next-gen shopping experience.

Ongoing investment and the innovative use of cutting-edge technology is often the difference between success and failure in retail today. See which retailers joined Amazon, Walmart and CVS in this annual ranking of the world’s most innovative companies.

Check out RIS’ annual look at the highlights and key trends from the NRF Big Show 2018. Relive the big moments and catch up on what you might have missed.

A powerful brand image breeds loyalty and customer satisfaction. While a weak brand leads to shirking profits and eventual demise. See which retailers joined Amazon, Walmart and Starbucks on this annual ranking of the world’s most valuable brands.

Learn how a new augmented reality feature from Diamond Hedge automatically detects the base of fingers in real time so shoppers can try on a variety of engagement ring styles right from their smartphones.

Learn the key business and technology trends that will define 2018 and how retailers can best invest to capitalize.

H-E-B has piloted “smart glasses” at its manufacturing operations. Learn the details of how this retail tech is enabling associates to use augmented reality to perform their jobs.

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