The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
Payless has opened its first redesigned retail concept store in North America, kicking off plans to implement an omnichannel experience through an enhanced digital platform and new stores in the next three to five years. Learn how the retailer is infusing augmented reality, touchscreens and more into the brick-and-mortar experience.
Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers, and will include QR codes at select retailers so they can try on colors before buying in-store.
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital customer experiences, such as augmented reality. Learn where the retailer is headed in 2021.
Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.
Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide. Learn how the largest, fully customized, Network as a Service solution for a partner on this scale will change the store experience.