Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
Among the changes are an enhanced registry, more personalization capabilities, an overall more inclusive experience, and increased content across the website to help consumers make informed shopping decisions. Learn more.
The company has launched its own digital innovation fund, Prima Ventures, which will invest $20 million in emerging tech startups that are looking to reshape the future of online and in-store experiences. Learn more.
One of the new offering leans on haptic feedback, which stops items from being placed outside the boundaries of a room to ensure the 3D model accurately reflects how furniture will fit in a space. Learn more.
Rather than be wary of it, retailers can look to the metaverse as a way to reset, revamp, and reshape the retail game in their favor by creating innovative and “other worldly” customer experiences. Find out more.