Augmented Reality

Computer Vision & Augmented Reality Put Customers at the Heart of Retail Resurgence

Leading innovative technologies like in-store robots, electronic shelf labeling, advanced computer vision and augmented reality are set to play a starring role in making customer experiences more personal and safer through better inventory management and fulfilment approaches.
Walmart’s In-Store AR Experience Has Shoppers On the Hunt for Waffles + Mochi

Walmart has introduced a new augmented reality shopping experience in stores that encourages families to explore the aisles in search of Waffles + Mochi characters.

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The Changing Face of Workforce Management

To get the most out of their staffs while simultaneously providing a safe and engaging work environment, leading retailers are reinventing the associate experience with a keen focus on technology.
DIY Market Is Ripe for Virtual Engagement Tools

Today’s consumers have adapted to digital, but they may not realize the breadth of capabilities for better engagement with the product brand or retailer, using their own existing smartphone or tablet.
Meijer's Interactive End Caps Tap AI & Computer Vision For Phygital Engagement

The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis.
Evolution of How Consumers Shop

The powerful combination of digital shopping and brick-and-mortar stores creates a multiverse of options for consumers.
Walmart Unveils Associate App, Giving 740,000 Associates Smartphones

Walmart is going big on BYOD (bring your own device). Learn how geofencing clock-in, augmented reality, a voice-activated personal assistant, and a free personal phone to boot will make Walmart employees’ lives easier.
3 Digital Signage Technologies Gaining Retail Ground

These practical features of digital signage justify a leading role for the technology in the post-pandemic retail environment.
3 Ways Retail Marketers Can Strategize for Success in the Post-Pandemic Era

With consumer buying behaviors changing at rapid scale, smart marketers must understand, and lean into, the paradigm shifts to see success.
Yeti Dives Into Augmented Reality

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
SK-II Gets Phygital With Social Retail Pop-Up

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.
First Look: Amazon’s Salon Test Lab

Amazon’s new London hair salon will test how new technology can improve the customer experience. Take a look inside.
Whole Foods Taps QR Codes for Virtual Beauty Services

Whole Foods is tapping into AR, AI and QR codes to bring virtual beauty services into its stores.
Burberry Opens Virtual Version of Its Flagship

Burberry has opened a shopable digital version of one of its flagship stores. Take a look at the interactive virtual replica.

A collection of news, articles and other featured content about Augmented Reality.