Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

Retailers often use virtual reality (VR) and artificial intelligence (AI) to attract shoppers, but do any benefits make it worthwhile for the stores to offer on-site experiences?

How beauty retailers are leading in retail technology.

Walmart has released a simulation-style video game app, Spark City, to the public and is rolling it out to Walmart training academies. Learn the details of how this training game appeals to the masses.

The NRF Big Show is massive, and no matter how hard you try you just can’t see it all. Check out RIS’ annual wrap up report and catch up on what you might have missed.

The jewelry retailer is filling its next-gen stores with a host of cutting-edge technology designed to merge digital and physical shopping. Hear how its latest AR deployment enhances the in-store experience.

The retail innovator is at it again. Its new augmented reality app allows shoppers to virtually try on eyewear, further blurring the distinction between physical and digital shopping. Learn what sets this AR technology apart from the competition.

One of the goals of marketers is to get customers to take an action, which could be as simple as recommending a product or talking positively about a company on Yelp.

Ulta Beauty is aiming to accelerate its innovation by investing technology, including artificial intelligence and augmented reality. Learn how the beauty retailer plans to build a “digital innovation ecosystem.”

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