Customer Engagement

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.

Foot Locker is making strides towards improving processes across the enterprise with its “Lace Up” strategic plan, which includes an expanded loyalty program, bolstered CRM capabilities, and a beefed up digital presence.

Marvin Ellison, president and CEO of Lowe’s, shared details of the company's strategic approach during the company’s recent call with investors.

Customers will be able to buy adult beverages by simply hovering their palm over an Amazon One device, without digging for their ID. Get the details.

As part of retailer MINISO’s global transformation strategy, and in celebration of the brand’s 10th-year anniversary, the company has opened a flagship store in Times Square.

E-commerce is dealing with a bad hangover. Digital commerce sits at a crossroads in 2023 — and most retailers need a straightforward path ahead.

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Learn about their respective strategies as detailed in their recently released earnings reports.

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.

OpenAI CEO Sam Altman, whose company created ChatGPT, was one of three experts who testified at a Senate Judiciary subcommittee hearing exploring the oversight of artificial intelligence. Here are the top takeaways for retailers.

WHP Global, the parent company of Toys"R"Us, is set to open its first airport store in Dallas-Fort Worth.