Customer Engagement

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Customer Engagement

A collection of news, articles and other featured content about customer engagement, including a look at the in store experience, customer experience, customer service, personalization in retail, loyalty programs, and more.

COVID-19 & The Future of Commerce

A recent survey about the impact of COVID-19 on consumer shopping habits and attitudes offers a glimpse the opportunities that lie ahead for retailers.

Gap Inc. is replacing its loyalty program with a new one across all its core brands, while Starbucks is giving its Rewards members more ways to pay and earn reward Stars. Get the details.

Loyalty is an area where the retail industry is surpassing other industries. The retail category leads the 2020 Loyalty Leaders List, accounting for 19% of the Top 100 brands customers evaluated. Find out which retailers join Amazon, The Home Depot, and Nike on the 24th annual ranking.

Lowe's is adding pickup lockers at all of its U.S. stores. Learn more about the BOPIS tech and how it will improve the customer experience this holiday season.

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

RIS takes a deep dive into the current and future states of resale, rental and subscription/membership models and how they are revolutionizing retail in 2020 and beyond.

Given the sharp uptick in sales, it’s no surprise that those in the adult beverage category are also experiencing a surge in brand engagement. Here are four notable consumer trends that are important for beverage retailers to watch.

While Kroger is seeing triple-digit growth in home delivery, shoppers continue to flock toward click-and-collect fulfillment because of the flexibility it offers. See how its navigating today's new customer to capture loyalty.  

Supermarket retailer Hy-Vee has opened its first DSW Designer Shoe Warehouse shop-in-shops featuring pickup lockers, digital showroom walls, and more. Get the details.

Whether a national chain or a mom-and-pop, all retailers were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different grocers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” Eric Rush, QuickChek’s digital marketing and advertising manager, said if the launch. Learn more.

The retailer launched its new progressive web app technology earlier this year and has continued to expand it in the wake of the pandemic. Learn how the tech helps make customer trips to the pharmacy safer and easier. Lear

For the third year in a row, RIS has been honored for its B2B website risnews.com in the prestigious Eddie & Ozzie Awards, which celebrate editorial and design excellence in print and online publishing.

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