Customer Engagement

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Customer Engagement

A collection of news, articles and other featured content about Customer Engagement.

Target's $550M Retail Technology Investment Ties it Up With Walmart and Amazon in the Delivery Race

Target has made an aggressive move to boost its same-day delivery capability by acquiring delivery platform Shipt Inc. for $550 million. Learn the details and hear from experts on the retailer's latest move to compete with Amazon and Walmart.

Customers Spend Double When Emotionally Connected

Discover what it takes to build an emotionally connected shopper base and how to best capitalize on your most engaged customers according to the results to a new survey of more than 9,000 consumers.

Tommy Hilfiger has built a fully interactive brand experience with cutting-edge solutions including a shoppable live stream, image recognition and conversational commerce. Learn how this next-gen tech helps Tommy bring its unique experience to the masses.

“It’s like Alice in Wonderland meets Willy Wonka,” said Emily Chang, senior vice president and chief marketing officer for Starbucks, China. Delve into the immersive augmented reality experience shoppers are having throughout this next-gen Starbucks' store.

The first-of-its-kind chatbot uses multiple data feeds to answer customer questions in natural language within seconds. Learn its capabilities and how it is helping to redefine the mall experience.

Dollar General is set to execute 2,000 physical store projects in 2018 and up its digital game with the hiring of a new leader for its customer engagement strategy. Learn the details of this massive investment strategy.

Customers have countless shopping options and only those retailers that are able to build meaningful relationships with consumers will enjoy long-term success. This annual ranking reveals which retailers are best at connecting with fickle consumers.

In the age of customer-first retailing, the ability to attract and retain a quality workforce willing and able to cater to the shopper is a top priority. See which five retailers are attracting top talent and winning the battle for in-demand associates.

IoT is exploding and is changing the way people interact with their physical surroundings, each other and retailers. Read on and discover seven cutting-edge retailers leading the IoT charge.

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