Customer Engagement

1822 Denim’s Perfect Fit Grows Conversions 4x and Shrinks Returns 48%

The denim retailer has been able to reduce its return rates by nearly 50%, as well as increase conversions and right-size its inventory levels through virtual try-on technology and recommendations.
Starbucks’ Active U.S. Loyalty Members Grow 48%

Starbucks’ active loyalty members have helped the coffee retailer’s pandemic recovery, but CEO and president Kevin Johnson said the acceleration in non-rewards customers is really further evidence of “the great human reconnection.”

What Frontline Workers Need to Serve Connected Consumers

Today’s consumer has changed, but so has the retail associate and the needs of the store. In an increasingly complicated working environment, engaged employees are a boon to the customer experience and the store.
Top Women in Retail Tech 2021

RIS’ fifth annual look at the top women in retail technology salutes the female technologists redefining the industry that touches the lives of millions of consumers. Read about their latest retail technology projects, greatest accomplishments, what they think will impact retail’s future, and more.
Express Piloting Social Commerce Platform

Apparel retailer Express is wading into social commerce with the pilot of a platform geared toward fashion influencers, who will be able to earn commissions.
Athleta Launches an Immersive Digital Platform for Women to Connect

Performance lifestyle retailer Athleta has launched an immersive new platform as part of its loyalty rewards. Learn how it seeks to build loyalty, engagement, and a community of empowered women.
Slashing Prices Won’t Win Customers Back, But Smart Promotions Will

Rather than discounting for the sake of discounting, retailers need to be able to identify what is important and valuable to their customers and design marketing strategies that focus on “Promotions of Value.”
RIS Seeks 2021's Retail Influentials

RIS needs your nominations for its fifth annual Influentials: Top 10 Movers and Shakers in Retail! Find out who is eligible and honor a deserving executive today!
Computer Vision & Augmented Reality Put Customers at the Heart of Retail Resurgence

Leading innovative technologies like in-store robots, electronic shelf labeling, advanced computer vision and augmented reality are set to play a starring role in making customer experiences more personal and safer through better inventory management and fulfilment approaches.
Bed Bath & Beyond Testing Scan & Buy In New NYC Flagship

Bed Bath & Beyond shared details on its revamped New York City flagship store and launched a new scan-and-buy feature to mark the occasion.
Target & Ulta Ready Joint Shop-in-Shops

Target and Ulta Beauty shared more details about the shop-in-shop experiences coming to Target stores.
Tractor Supply’s Customer Service and Loyalty Program are Key

Learn why Tractor Supply Company credits technology investments in customer service and its updated loyalty program as keys to its continued success.
Wilson Sporting Goods Opens Its First Retail Store

Wilson is kicking off its physical expansion and plans to open several flagship stores in the coming months. Can you guess what the first one will smell like? Read on to find out.
Retail Recovery Continues in June

Shoppers purchased items such as clothing and electronics in June, boosting retail sales even higher than expected.

A collection of news, articles and other featured content about customer engagement, including a look at the in store experience, customer experience, customer service, personalization in retail, loyalty programs, and more.