Digital Commerce

Learn from Kevin Miller, CMO of The Fresh Market, about the benefits the grocer is seeing from livestreaming and shoppable commerce, including how they’re measuring success.

While livestreaming and video shopping haven’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce channel for many retailers. We’re talking with Kevin Miller, CMO of The Fresh Market, about why it works for them, the benefits they’re receiving, and where they see the future.

Regardless of where they are in their gen AI journey, CIOs have a major role in how they shape AI, and how AI shapes organizations, per Gartner.

Here are a few key AI use cases and trends we’ll see in 2023 and beyond that will impact how retailers staff their stores, plan for inventory, and even how consumers engage during the buying process.

International children’s clothing retailer Mayoral is tapping AI-powered e-commerce and CRM capabilities to bolster its customer experience.

The arts and crafts retailer’s new digital platform offers a variety of categories including jewelry, home décor, art, accessories, crafting arts, bath and beauty, and clothing. Get the details.

The refreshed strategy, named “Triple Shot Reinvention With Two Pumps,” lays out a more clear, comprehensive roadmap, focusing on scaling digital capabilities, elevating experiences via store initiatives and product innovation, growing the brand globally, and incentivizing workforce loyalty.

Unsure about being stuck in a legacy trap? Consider whether your technology causes headaches that include yearly changes and updates that will likely cost a million dollars or more.