Timed with the Apple Vision Pro launch, Lowe’s Style Studio is available now. Credit: Lowe's
Inspiring Shoppers and Pros
Apple’s VisionPro retails at $3,499 or $291.58 per month for 12 months, and Godbole notes that Lowe's Style Studio is meant for both consumers and Pros (professionals). According to proprietary research from Lowe’s in 2023, nearly one in three Pros (32%) ranked retailer-specific mobile apps and built-in tools among the top three innovations with the greatest potential to improve their job.
Lowe’s is keeping a “very open and honest perspective on what more could this mean from us,” Godbole shares, for both consumers and Pros. “And we are going to learn from the consumer. So we are going to watch them, how they use it, how they respond, and we continue to evolve and imagine more experiences.”
To start, in a forthcoming update, Lowe's plans to allow users to synchronize their style boards with their Lowe's.com accounts, providing a seamless omnichannel experience.
“You’re going to be able to save your style board, everything you just selected [for your] kitchen design, and you're going to be able to save that to your profile. I'll tell you this, it's going to take weeks/a couple of months, and not more than that for sure. The teams often surprise me by doing it faster than I think, which is the fun thing about our team.
“Now, I'll also tell you the possibilities once we do that are limitless, because once you save it to your profile, then you could go into the store and refer to it with an associate. Many times what we have seen is people design their kitchen, but then they have questions or then they need a little nudge or confidence building measure from our central kitchen designers, people in their own families, or fellow customers or associates in the stores."
At launch, customers can share their style boards with family, friends, and professionals by sending them as text messages.
“So we have that sharing facility today,” she notes, “but once you save it to your profile, then because of the omnichannel technology we have built, the foundation we have built, sharing it with your kitchen designer, with your contractor, with the associate at the desk in Lowe's is going to be super, super simple. And that's what we are excited about.”